As more businesses move their everyday operations online, it’s becoming clear that the commercial world’s dependence on the internet is more significant than in past years. Business owners who want to develop a successful company and position themselves as authorities in their niche must invest in premium domain names. Doing so will make them stand out and be more relevant in the online market.
However, most entrepreneurs don’t know what makes a premium domain superior to a generic one and why they should go for them even though they aren’t the easiest one to get. So today, we’re going to show you how they benefit the businesses that use them. But first, you must comprehend what a premium domain is to properly understand the benefits of purchasing one from a naming agency or domain marketplace.
What are Premium Domains?
A premium domain name is a web address that’s short, easy to write, pronounce, and remember, and ends in ‘.com’ or a similar extension. Although all domain names have the same function—leading visitors to your website—these characteristics set premium domains apart from the competition.
Your website is your online storefront, and your domain name, which is your virtual address, plays a critical role in establishing how accessible your website is and how well your online reputation would be.
Premium domains, also known as Exact-Match Domains (EMDs), are often the perfect match for companies, making them the most suitable for their websites.
While your brand name acts as your business’s name in the real world, a premium domain name represents your company just as well as its physical name online.
So while coming up with intriguing company name ideas, keep in mind that you would also need to find the premium domain equivalent of that name for your website.
What to Look for in a Premium Domain
Premium domains have distinctive characteristics that set them apart from other domains in the internet market, and these characteristics could be used to identify them.
These are some features you should look out for when searching for premium domains:
- Domains That are Easy to Type, Speak or Identify: Premium domain names are short, memorable, and easy to use. Making it easier for customers to search, browse, and reference websites easily.
- Brandable Domains: A premium domain name facilitates the development of a strong brand identity by reflecting the physical brand and preserving its value online.
- SEO-friendly Domains: Premium domains include well-known domain extensions like “.com,” “.io,” “.net,” and “.org,” and they closely match the phrases that customers use and search for regularly.
Five Reasons Your Business Needs a Premium Domain
Now that you know what premium domains are and how to recognize them, let’s look at why your company needs one to succeed in the online market.
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It is the Ideal Domain Name for Your Company
Using anything other than a premium domain for your website could significantly harm your brand’s reputation and online identity. You risk losing many of your online customers if you use a web address that differs from your business name.
Premium domains tell visitors that a company owns a website, so it makes sense for your website to have your brand’s name. From a logical and practical standpoint, premium domain names are the best choice for your company. If you employ one, your brand’s online visibility and recognition will increase.
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It Offers the Most Accessible Online Address for Your Company
If you use a premium domain, potential customers will have no issue finding your website. By doing this, they can quickly reach your company’s website by hearing its name. It is also very accessible because it uses well-known domain extensions that everybody is familiar with.
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It Increases Market Credibility and Trust
Using premium web addresses boosts the credibility and reputation of your business in the online space. Customers will undoubtedly see a website as trustworthy and authentic if it connects to the physical company.
Additionally, if customers think your website is trustworthy, they will be far more likely to browse through it and buy from it. A non-premium domain name, on the other hand, won’t provide your website with this authority.
Don’t let Anyone get to Your Domain Before you do
By knowing the advantages of having a premium domain name, you also better understand the drawbacks of a competitor acquiring it in your place.
If you delay in getting one, a rival could purchase a premium domain of your company, redirecting your online traffic to their business and hurting your chances of success online. Or they could even sell it to you for a higher price.
You wouldn’t want someone else to get your premium domain. So get to work and find the right premium domain for your business.
Grant Polachek is the head of branding at Squadhelp, a 3X Inc 5000 company that helps hundreds of startups and Fortune 500 corporations with unique domain naming solutions. Squadhelp, the world’s leading crowdsourced naming platform, has researched over 1 million names and developed a list of the best available names online, allowing business owners to choose a solid brand name for their companies easily.
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