Social media helps promote websites, increase brand awareness and increase customers. This is achieved not only through the placement of advertisements but also through the interactive interaction of companies with customers. Through social media handles, you can disseminate information about products, share news, present new products or services, and increase audience confidence. what is social media marketing? It is a great platform for attracting users through different promotion methods.
What is social media?
Social media is not only social networks, it is all Internet resources that allow you to exchange information in the form of text, graphics, music, and videos. The user can interact with other members of the platform, post personal information or remain in the role of an observer.
In commercial promotion, content in all social media is united by a common idea or theme and has a recognizable publication style both in text and in illustrations.
Distinctive features of social media
The peculiarities of social media characterize them as platforms for social interaction. Among them:
- Availability of posted information. Most of the information is located in the public space and is open to study.
- Minimal personal space. Accounts and pages that do not have specially set restrictions are public in nature and personal information is in plain sight.
- No restrictions on time and space. Communication, search for information, and publication of information is available to users regardless of their location and time of access to the network.
- Efficiency. The sites provide users with the ability to publish online, making all information available in real time.
- with the ability to publish online, making all information available in real time.
Appointment
The purpose of the sites can be determined as follows:
- building communication between users;
- conducting research activities;
- entertainment of users and the possibility of spending leisure time.
Types of social media
All media can be classified into several groups based on the principle of interaction between their participants:
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Designed for communication.
An extensive category that includes social media, micro-blogging, rating and review sites, forums, chats, and so on. Their main task is to build a dialogue between users.
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Designed for editing information.
The developers of such platforms implement the possibility of joint editing of information presented on the site by making additions, events, and other things. These resources include Wikipedia and Yandex.Maps.
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Designed for the exchange of multimedia information.
These are networks where you can post all kinds of information, with the ability to comment, download and save.
Each type of social media promotes promotion. The main thing is to take into account the specifics of the platform you decide to work with.
Social media marketing or SMM
SMM (Social Media Marketing) is a type of marketing designed to promote products on large social platforms. Its principle of operation is based on product presentation through direct dialogue with the target audience.
The rapid development of social media, a large audience involved in the communication process, created the opportunity to promote the product through the brand’s activity on social platforms. Most often, we are talking about social networks in which a company starts a blog, a group to interact with the audience, inform and advertise goods or services.
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SMM is a significant part of the sales marketing strategy, which stands out as an independent type of promotion. This type of marketing helps small businesses grow their audience by publishing engaging content, and large businesses keep their audience active and interested in the company’s products.
Social media marketing is based on two types of promotion:
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Hidden.
The product promotion group is positioned as an informational one, and inserted ads are presented natively. There are no open calls to purchase in this format, but the brand’s products or services are closely woven into the published content. For example, promotion occurs through the publication of recipes with a company’s product, posting funny pictures in which it is involved, and so on.
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Open.
Sponsored posts are published without entertaining inserts. The nature of page is exclusively for sale and contains information of advertising nature.
Promotion can combine both strategies. It should not be too aggressive or intrusive, so as not to be repulsive, but at the same time bright and exciting enough. Statistics show that the less intrusive and neat the banner or ad, the more people will pay attention to it.
Social media monitoring
Monitoring is necessary to track the indicators of brand promotion, assess the effectiveness of the chosen method, and analyze user activity on the company’s social platforms. This process is carried out by selecting user groups, and interaction indicators based on the established analysis criteria.
There are two ways to conduct monitoring:
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Manual.
Performed by marketers or company directors. Helps to understand user behavior based on specific criteria that not all analytical systems distinguish. The method requires a significant investment of time and effort, but you can get accurate results that are absent in the operation of an automated system.
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Auto.
It is carried out using services that select statistics for standard requests. Usually, such systems demonstrate the frequency of mentioning a product or brand, helping to understand the company’s reputation on social networks.
Monitoring can also provide useful information about a company’s website or its social media groups. Thanks to this analysis, you can find out the target audience of the brand, how competitive the selected business model is, the employment of the selected niche, and track the conversion.
Conclusion
Social media is indispensable for increasing sales and spreading viral content. Social media also maintains the brand’s reputation and is considered one of the most significant promotion methods. Through their platforms, companies can inform users, intrigue, communicate and stimulate purchases through interactive actions.
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