Linda Yaccarino, the CEO of Twitter, made a significant announcement unveiling the social media platform’s new logo – a white “X” set against a black background. The revelation took place in a tweet shared by the CEO on a Sunday evening, where the new logo was showcased, and projected onto the company’s headquarters in San Francisco, which now bears the emblem of “X” rather than the traditional Twitter blue bird.
A short while before, Yaccarino had posted another message, sharing the new logo with the words, “X is here! Let’s do this.” However, it seems that company owner Elon Musk had already revealed the logo on Saturday, so the official unveiling held little surprise for many.
Musk expressed his desire for people to start using the name “X” instead of Twitter for the app. However, popular tech YouTuber Marques Brownlee responded to the new name by saying, “Old habits die hard.”
Earlier on Sunday, Yaccarino took to Twitter, expressing her excitement about working alongside Elon Musk and their teams, along with all their partners, to bring the new platform, “X,” to the world.
Musk had already initiated a series of posts on Saturday night, teasing significant changes coming to the platform. These changes included rebranding Twitter and replacing its iconic bird logo with the new “X” emblem. In March, Musk had already changed the name of the company from Twitter Inc. to X Corp., hinting at the forthcoming transformation.
Despite the official announcement of the new “X” logo, some elements of the old brand, such as the blue bird, still persist in the mobile app and embedded tweets.
In her tweet, Yaccarino highlighted the rare opportunity to make another significant impression with this transformation. She praised Twitter for changing the way people communicate but expressed the vision that “X” would go even further, transforming the global communication landscape.
Musk’s vision for the future of Twitter is to create a versatile “super-app” similar to China’s WeChat, offering a diverse range of services such as messaging, banking, payments, meal delivery, ridesharing, shopping, and more.
Since Musk acquired Twitter in October for $44 billion, significant changes have been implemented. The workforce was substantially reduced, and the blue-check verification system was revamped to be accessible through Twitter Blue, the premium tier, rather than being exclusive to notable figures. Moreover, moderation rules were relaxed, allowing previously banned accounts to return.
Twitter is currently facing competition from Threads, a Twitter-like app launched by Meta, which gained over 100 million users within its first five days of availability, setting a new growth record.
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