Google has introduced a new Analytics tool aimed at improving the efficiency of data comparisons. With the introduction of the “saved comparisons” feature, users can now preserve filtered data segments for a quick side-by-side analysis. According to Google’s announcement, this feature promises to streamline the analytical process.
“We’re launching saved comparisons to help you save time when comparing the user bases you care about.
Learn how you can do that without recreating the comparison every time!”
Google provides a link to a help page outlining several benefits of this new save comparison feature and how to use it.
“Comparisons let you evaluate subsets of your data side by side. For example, you could compare data generated by Android devices to data generated by iOS devices.”
“In Google Analytics 4, comparisons take the place of segments in Universal Analytics.”
How Does Saved Comparisons Work
The new comparisons tool enables users to create tailored filtered perspectives of Google Analytics data, leveraging dimensions such as platform, country, traffic source, and custom audiences.
These dimensions support the integration of multiple conditions through logic operators. For instance, one could generate a comparison by segregating “Android OR iOS” traffic from web traffic. Alternatively, location data like “Country = Brazil OR Hong Kong” can be combined with platform filters.
Once customized comparison views are configured, they can be saved at the property level in Analytics. Users with appropriate access can promptly use saved comparisons across any report, streamlining analysis without the need to reconstruct filters.
According to Google’s documentation:
“As an administrator or editor…you can save comparisons to your Google Analytics 4 property. Saved comparisons enable you and others with access to compare the user bases you care about without needing to recreate the comparisons each time.”
The rollout of the new saved comparisons feature is happening progressively. Each property has a maximum limit of 200 saved comparisons.
For more intricate filtering requirements, such as sequences of user events, Google advises creating a custom audience initially and then saving a comparison based on that audience definition.
Certain reports might not be compatible if they lack the filtered dimensions used in a saved comparison. In such instances, the documentation recommends opting for different dimensions or conditions suitable for that report type.
Here are ways in which this could improve work:
- It saves time by eliminating the need to repeatedly recreate filters for common comparisons, such as mobile versus desktop usage, traffic sources, and geographic locations.
- Share saved comparisons with colleagues to ensure consistent analysis views across teams.
- Seamlessly switch between comprehensive views and separate comparisons with a single click.
- Break down conversions, engagement metrics, audience origins, and more by utilizing your saved user segments.
- Use thoughtfully combined conditions to identify targeted segments, like paid traffic for specific products or locations.
While the introduction of saved comparisons in Google Analytics may appear to be a small change, streamlining workflows and reducing time spent on routine tasks can significantly improve productivity.
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