Google has rolled out a fresh revision of its search algorithm aimed at diminishing spammy search outcomes on a global scale. Dubbed the “October 2023 Spam Update,” this initiative focuses on combating cloaking, hacked, auto-generated, and scraped spam content across various languages, such as Turkish, Vietnamese, Indonesian, Hindi, Chinese, and more.
Google has cited community feedback as the driving force behind this update. Users from diverse linguistic backgrounds had expressed concerns about an upsurge in spammy results, prompting this proactive response from the tech giant. Google aims to enhance its ability to detect spam, with the goal of delivering search results that are more valuable and pertinent to users.
What New on October 2023 Google’s Spam Updates
Google employs a combination of automated spam-fighting mechanisms and human oversight to detect and lower the ranking of web pages and websites that breach its guidelines.
One of these mechanisms, known as SpamBrain, harnesses the power of AI and machine learning to continually improve its ability to detect evolving spam tactics.
Google emphasizes that it periodically rolls out updates like this to remain proactive in staying ahead of spam trends and maintaining the quality of its search results.
Websites affected by these new spam filters are encouraged to review Google’s policies and ensure they are in compliance.
What Does Google Consider Spam?
Google’s spam policy documentation enumerates what is prohibited, highlighting various elements it deems as spammy or deceptive:
- Concealing text or links that are invisible to users but detectable by search engines.
- Generating content automatically with minimal or no value for users.
- Engaging in extensive article scraping without proper authorization.
- Overloading pages with distracting advertisements, resulting in a subpar user experience.
- Maintaining affiliate pages with meager content heavily oriented toward monetization.
- Labelling websites as spam if they use tactics such as cloaking, sneaky redirects, or creating “doorway” pages, all aimed at deceiving search engines.
Furthermore, Google’s guidelines advise against overly aggressive commercial strategies, including making false claims or misrepresenting products and services.
Websites are encouraged to prioritize providing a sincere, transparent, and trustworthy user experience. Those that do so should continue to perform well, even in the face of google spam-related updates.
Watch out for Google’s Spam Updates
The complete implementation of the October 2023 Spam Update across Google’s search index is expected to take several weeks. During this period, Google urges users to keep using its spam reporting tool to provide feedback.
Google’s ongoing battle against spam is dynamic, adapting to evolving techniques. The company acknowledges the valuable contribution of users who report spam, as it assists in confirming and determining the areas that require heightened anti-spam measures.
Would you like to read more about Google Spam Updates related articles? If so, we invite you to take a look at our other tech topics before you leave!
Use our Internet marketing service to help you rank on the first page of SERP.
