If you’re trying to grow your business, it’s no longer as simple as handing out business cards. Over the last 5 years, digital marketing has been expanding at an 11% rate annually, and it’s not slowing down any time soon. Types of Digital Marketing
The good news is that you and your business can benefit from digital marketing right now if you know what to do! Luckily, that’s easier than ever.
Let’s talk about some different types of digital marketing and how you can get on board!
Types of Digital Marketing: Social Media
Social media literally has half the world now. That’s almost 4 billion users globally. If you want to build an audience, then getting on social media is just a necessity these days.
The best part about marketing with social media is, barring ads, it’s free. Posting pictures, updates about your business, new products, and links to your site to build traffic a great way to market your business. If you know your way around Facebook, that’s where you’ll find the largest audience.
However, if your target audience is younger, especially if they’re between 18 and 25, you need to diversify. Facebook may have the most people, but younger people are using all sorts of other platforms, especially TikTok. Just keep that in mind.
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Ad Campaigns
Whether it’s a Facebook ad or Adsense, ads work. Pay-per-click ads are excellent if you’re looking for a lower upfront cost, but scaling them to larger audiences can get pricey.
No matter what kind of campaign you use, make sure it’s going to impress. Anybody can spend money on an advertisement, but it won’t be effective if it doesn’t draw people in. A proper message, the right graphic design, and the right styles will be necessary for an effective campaign.
We’re all used to scrolling past ads, so it needs to stand out. If this doesn’t seem up your alley, you can always use a professional marketer to get you the help you need.
SEO
Search engine optimization (SEO) is one of the most effective tools you can use to increase your digital traffic, but only if you do it right!
SEO is optimizing your content, like a blog article, to show up high on the results on search engines like Google. This brings in organic traffic, meaning traffic from people who were interested enough in the topic to look it up, rather than clicking on an ad that was put in front of them.
Organic traffic is arguably the most effective way of making sales. Think about it, are you more likely to buy hiking shoes from the ad you’ve seen a thousand times, or from the top result on Google when you search for the best hiking shoes?
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How To Get Started
Now that you know some different types of digital marketing, why wait? Your business can benefit from them today, so do your research and get started!
The world of digital marketing is always changing, so stay up to date on our latest news in tech and social media so you don’t fall behind!
Would you like to read more about Digital Marketing-related articles? If so, we invite you to take a look at our other tech topics before you leave!
