Google’s John Mueller responded to a query on Reddit regarding the trend of avoiding hyphens in domain names and whether this decision might lead to overlooked concerns.
In the world of SEO, hyphens in domains were once favored by affiliates aiming to leverage Google’s emphasis on keywords within domains, URLs, and webpage content. However, this practice was not widespread and was primarily popular among certain affiliate marketers.
One rationale for integrating keywords into domain names was to improve conversion rates, as these keywords could help prequalify site visitors.
However, the use of hyphenated domain names has declined due to their perceived lack of trustworthiness, which can negatively affect conversion rates. Trust is a crucial element in driving conversions, and hyphenated domains may not inspire confidence.
Additionally, hyphenated domains are often considered visually unappealing or “tacky.” Opting for a brandable domain name is often preferred, as it can foster trust and improve conversion rates more effectively.
Domain Name Question Asked On Reddit
This is the question asked on Reddit:
“Why don’t people use a lot of domains with hyphens? Is there something concerning about it? I understand when you tell it out loud people make miss hyphen in search.”
Mueller’s response highlighted the historical perception of domain names with multiple hyphens, noting that they were once seen as less credible because they suggested difficulty in obtaining a domain without hyphens. However, with the proliferation of top-level domains, this concern has diminished.
His primary advice is to choose a domain name with long-term potential, avoiding excessive focus on keywords that may limit future growth. He emphasized the importance of creating something exceptional rather than conforming to short-term SEO strategies that may lack authenticity.
Mueller’s insight aligns with the idea of selecting a domain name that allows for expansion as a website evolves in popularity. Domains locked into specific keywords can hinder growth and may appear unappealing. This is why opting for a brandable, memorable domain that fosters trust has always been recommended.
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