The world of content creation is getting facelifts. Not so long ago, it was entirely human-directed. Today, AI-powered content creation has grown from a novelty into an essential lifeline that keeps business going.
But this again is not a license to use only the autopilot AI, because it can then generate a general and impersonal story rather than an emotional one, which good storytelling demands.
FACTS—which stands for Facts, Attitude, Creativity, Tune-up, and SEO—is a strategy that provided the way on how best the advantages of AI could be combined with those irreplacable human elements for creating content.
Facts: Be sure to verify for accuracy at all times.
In content creation, your facts are not just components of your story, but they are the very backbone and structure of your content. This might be inviting to leave completely to technology, but it is here that a lot of people often get it wrong.
Take for example GPT-4, the powerful AI language model developed by OpenAI. It is capable but was only trained up to a certain point in time, and it does not really know anything that has changed since it was trained. This brings up a very important point in the use of AI in content creation: the onus of factual truth is going to lie squarely with you.
Assuming ownership for this opens up quite a few key advantages:
Establishing trust with your audience.
The moment your readers look to you for information, they are trusting that you know what you are talking about. They have faith in the quality and veracity of the information which you provide.
This is not a one-time transaction but develops through each such time when a reader finds substance and credibility in the information that you give them.
Positioning your brand as one that is reliable and credible.
Every publication you make acts like a mirror reflecting your brand in just that much detail. The accuracy of your facts has a direct impact on the perception of your brand and just how much trustworthiness it exudes.
With factually accurate content, you position your brand as a trusted and go-to source of information that will actually be correct.
Driving long-term success
Fact-checking of your content goes beyond the immediate benefits; it is a strategy that invests in the future of your brand.
Those brands that constantly offer precise and helpful information differentiate from other brands. Due to that, users will come back to them over and over again, resulting in consistent traffic and more engagement.
Over time, this reliability breeds customer loyalty and positions your brand as an authority in your industry.
Conversation and engagement
Precise information forms the basis of meaningful audience engagement. The more you encourage your readers to discuss and share your insight, the wider the reach and impact of your content.
Attitude: People like a feisty personality.
Attitude is much more than a feeling or mood; it is what gives identity and makes your content unmistakably and irrefutably yours. AI can capture and portray your style of writing, but in fact, it represents you only if you feed in and guide it.
Your attitude, mixed with the personality of your brand, is what makes the information you give pop. It turns bland facts into colorful tales and humdrum details into exciting stories. Add your particular attitude to the mix of your content, and you will develop a reading experience that speaks to your audience, tugs on their heartstrings and leaves them wanting more.
Content with a unique voice simply humanizes the brand, making it relatable and approachable. This personal touch alone raises the rate of engagement drastically, for viewers are most likely to act upon information that resonates with them on an emotional level.
AI definitely helps speed up and amplify the creation of content, but it’s your attitude-your brand’s unique voice-that gives it flavor. With proper training, AI can become a powerful tool for carrying your unique voice consistently across your content.
Creativity: Infuse your content with a creative advantage.
Creativity is the zest that infuses your content with a spark of magic. Your distinct creative touch takes a good piece of AI-generated content and elevates it to greatness.
Unleash your creativity through:
- An unconventional perspective.
- A captivating storyline.
- A humorous anecdote.
- A thought-provoking question.
Take a look, for instance, at the FACTS acronym in and of itself – nondescript yet imaginative formation that takes what is otherwise a ho-hum process and makes it fun, memorable, and enticing.
AI can give you a solid and accurate framework for your content. You would then add your own creative garnishes to this base-the way you phrase a concept, the catchy title you concoct, or the compelling call-to-action with which you end your piece.
With these artistic touches, your information now turns into a stellar narrative, blowing your audience’s mind with every detail.
Tune-up
The tune-up is the necessary process that gives finesse to your creation of content. Even if an advanced AI like GPT-4 is handling the bulk of creating content, the human touch-a keen eye, and an intuitive feel for the nuances of language-provides the final layer of perfection.
During this phase, your role shifts from creator to discriminating editor. Less glamorous perhaps than the original creation, this is where the real magic happens: taking good content to great content and readable material to memorable and engaging prose.
Tune-up is an art; it is a science. The science is to attend to such technical aspects as grammatical correctness, sentence structure refinement, removal of redundancies, and optimum readability. These technicalities must be kept from your end so that the professional brand image is not compromised because grammatical errors and ill-phrasing destroy credibility and divert attention from your message.
Artistry, on the other hand, remains in maintaining the flow and rhythm of the narrative, boosting emotional resonance, and showing more of your unique voice. Transitions are there to perfect, along with making introductions and conclusions compelling, while subtly infusing the personality of your brand into the content.
Whereas AI has gone a long way to create high-quality content, it nevertheless needs the sensitivity of human input if the nuances of language are to be handled with finesse. This is where you come in.
It’s in making subtle adjustments to AI-generated content that you can make sure it fits perfectly with your brand voice:
- Smoothen the phrases that sound awkward.
- Add touches of style wherever necessary.
- Regulate the tone of voice so that it fits with the identity of your brand.
SEO (Search Engine Optimization)
SEO, therefore, is the linchpin that seals the deal with all your content creation efforts.
Imagine this: you have carefully created a fantastic piece of content-a perfect blend of factual accuracy, engaging narration, innovation, and grammar. What is the use of it all if it is lost deep in the virtual space and none of your potential customers gets to see it?
SEO keeps your content from sinking into the digital jungle. Great content creation is just not enough; that great content actually has to be found, read, and enjoyed. SEO works to make sure your artfully crafted, AI-supported content does not just exist but thrives.
This will enable you to:
- Reach your target audience
- Improve user experience
- Increase your online visibility.
AI combined with the FACTS strategy
FACTS stands for Facts, Attitude, Creativity, Tune-up, and Search Engine Optimization. The FACTS strategy is a great combination of human creativity and AI efficiency.
Through this, AI-created content will have a more intact way of maintaining its integrity through Facts, connecting with your audience through Attitude, distinguishing from the competition through Creativity, being polished and professional through Tune-up, and reaching the right audience and making that much more impact through SEO.
You will be able to ramp up your content creation without compromising quality, engagement, or visibility by following FACTS.
