Crafting content is no simple task; it demands effort and a substantial amount of time. Furthermore, if you lack the luxury of being a full-time creator, you likely face limitations in terms of time and resources to dedicate solely to content creation.
However, now is the opportune moment to explore the realm of content repurposing, especially if you haven’t delved into it before! It presents a prime opportunity to maximize the benefits of your labor. Even if you have dabbled in content repurposing previously, I have gathered some valuable points to help you extract the utmost value from your diligent efforts.
The Advantages of Content Repurposing
Repurposing content involves extracting the maximum value from a single piece of content. This practice encompasses numerous approaches, which we will delve into in greater detail throughout this post. However, before we dive in, let’s highlight the primary motivations behind adopting the habit of content repurposing.
Reach Expansion
Through content repurposing, you also broaden your online outreach channels. It enables you to establish a presence on various platforms, even if you lack extensive team support. Consequently, this expansion amplifies your reach and enables your content to make a profound impact on a larger audience.
Create Effectively
By employing a content repurposing strategy, your focus will be on the content that has already proven to perform well and captivate your audience’s interest. You will base your content creation strategy on tangible data, enabling you to produce more of what you already know resonates with your audience.
This eliminates the need for guesswork when it comes to creating engaging content and liberates your time to explore other endeavors, such as experimenting with different content formats!
Time-Saving
Despite producing numerous distinct pieces of content, you won’t be duplicating your time investment in doing so.
Effectively repurposing content does require a certain amount of time, but it pales in comparison to the time required for creating something entirely new from scratch.
It helps with With SEO
Repurposing content has the potential to provide an SEO boost as it allows you to have multiple pieces of content centered around the same target keyword.
Effective Ways to Repurposing Contents
Evergreen Content
Evergreen content refers to content that remains relevant for a prolonged period as it is not time-sensitive. Such content is not tied to a particular season or specific news event, making it accessible and meaningful regardless of when it is viewed or consumed.
For instance, a blog post discussing the release of a software product is not considered evergreen since its relevance diminishes once a newer version is introduced. Therefore, it is beneficial to review your content library and identify evergreen pieces that can be repurposed effectively today. If you currently lack the time to create new content, leveraging your evergreen content can be a valuable lifeline.
Keep old Content up to date
In an ever-changing landscape, one thing remains certain: change is constant. Before diving into the creation of new content, it is prudent to assess the existing content in your possession that may require updates. In this regard, you have two viable options at your disposal, and the decision on which path to take should be based on what aligns best with your circumstances and goals.
You have two choices when it comes to handling existing content that requires attention:
- Recreate and republish: In some cases, the content may only require minor adjustments to remain relevant. In such instances, consider recreating the piece and republishing it with updates based on current relevancy.
- Update the original: If a specific blog post or piece of content continues to perform well on search engines, it may be more appropriate to update the existing content without republishing it. By preserving the same URL and SEO value, you can simply refresh the content with updated information and promote it again.
Make your decision based on what best suits your specific circumstances and objectives.
Discover Top-performing Topics
If you have been actively creating content for some time, you possess valuable data that can aid in executing this strategy effectively. Take a moment to examine your previous posts and videos that have outperformed the average metrics, and analyze them for commonalities.
This analysis will assist you in pinpointing the topics and themes that resonate most with your audience, enabling you to create content more efficiently and effectively.
Sharing Old Content
If your existing content remains relevant and valuable, there’s no need to make any changes. You can continue promoting it as it is. The examples provided below for repurposing content can certainly be applied to your older content as well.
Do more of Promote than Creating
In essence, repurposing content allows us to minimize the time spent on creation and maximize the time dedicated to promotion. Given the extensive effort required in content creation, it is crucial to extract the utmost value from your content. Below, you will find five examples that demonstrate how to achieve this effectively.
Examples Of Repurposing Content
Turn Videos Into Blog Posts
Long-form videos offer exceptional potential for repurposing, and video content itself holds significant effectiveness as a content medium.
Converting a long-form video into a blog post can be achieved through a few simple steps:
- Transcribe your video: Begin by transcribing the video’s content.
- Conduct keyword research: Perform keyword research related to the topic of the video.
- Format the transcription: It is crucial to format the transcription appropriately. Avoid simply copying and pasting it as a blog post. Transcriptions often contain errors, and spoken language may not smoothly translate into written form. Take the time to rewrite any awkward sections and consider expanding the blog post with additional relevant information.
- Incorporate keywords naturally: Identify suitable locations within the blog post to include keywords organically. Feel free to enhance the blog post by adding supplementary content beyond what was covered in the video.
- Include headings, lists, and images: Adhere to standard blog posting conventions by incorporating headings, lists, and images to ensure the blog post is visually appealing and easy to read.
Following these steps, you can transform your video into an SEO-optimized blog post, saving significant time in the process.
Turn Long-form Videos Into Short Clips
Your lengthy video possesses the potential to be divided into several shorter clips, which can then be repurposed for various platforms such as YouTube Shorts, Reels, TikToks, Stories, and even paid ads.
It is crucial to resize these clips appropriately, ensuring they are optimized for each specific platform’s requirements and specifications.
Turn Blog Posts Into Infographics
Now that you have crafted your fresh blog post, why not transform its content into an engaging infographic?
Infographics are highly effective in catering to visual learners, offering a succinct summary of your post’s key points. You can incorporate the infographic into your blog post, enhancing its visual appeal, and also repurpose it for social media posts to maximize its reach and engagement.
Turn Blog Posts Into Social Posts
Now, let’s take the process a step further and break down the blog post into multiple pieces of social content. Consider exploring the following formats:
How-to Guides: Create step-by-step instructions or tutorials based on specific aspects discussed in the blog post.
Top X” Listicles: Summarize key points or highlights from the blog post in a list format, such as “Top 10 Tips” or “5 Essential Strategies.”
Quotes: Extract insightful quotes or impactful statements from the blog post and present them in visually appealing graphics.
Infographics: Condense the information from the blog post into visually engaging infographics that convey the main points effectively.
This presents an excellent opportunity to delve deeper into particular topics and emphasize them as the main focus of the repurposed content. By creating distinct pieces of content derived from the original video, you maintain variety while effectively repurposing the core message.
Turn Blog Posts Into Emails
The key insights from your blog post can also serve as captivating email content. Depending on the depth of information covered in the post, you may be able to create two or three distinct emails from its content.
Drawing from this very article, here are some potential email topics that can be derived:
Email 1: The Importance of Embracing Content Repurposing
Email 2: Effective Strategies for Repurposing Your Content
Email 3: Five Inspiring Examples of Content Repurposing
By transforming the main takeaways into engaging emails, you can extend the reach of your content and provide valuable insights to your email subscribers.
How To Make Repurposed Content More Engaging
Enhancing the engagement of your content can be achieved through various methods, but when it comes to repurposing, there is one golden rule: never resort to a mere copy-and-paste approach. Each new piece of content you create should be carefully optimized for the specific platform where it will be shared. This ensures that your content is tailored to fit the platform’s requirements and preferences.
The level of modification needed may vary depending on the piece of content. Sometimes, significant adjustments are necessary, while in other instances, minimal changes may suffice for it to be effective. Rest assured, investing time to make these necessary modifications is absolutely worthwhile. I assure you, it will still save you a substantial amount of time in the long run. Hire a professional writer for all your authority article write up.
Would you like to read more about Effective Ways to Repurposing Contents-related articles? If so, we invite you to take a look at our other tech topics before you leave!
