Navigating the complexities of enterprise SEO, where a website boasts tens of thousands of pages, resembles maneuvering through a constantly changing labyrinth of tunnels, comprising product and content pages that change every few weeks.
When compounded with the regular updates to Google’s algorithms—nine confirmed updates in 2023 alone—even the most adept digital agencies confront a myriad of challenges impacting their performance for clients, as well as hindering their own scalability and growth.
From unforeseen SEO setbacks following algorithm updates leading to declines in rankings to the laborious monthly reporting that consumes resources, overseeing SEO for expansive e-commerce and media websites with thousands of dynamic pages poses a monumental task.
Nevertheless, armed with the appropriate technical SEO tools and a proactive approach, digital agencies can turn these challenges into opportunities for scaling up.
This article delves into the top challenges digital agencies encounter while managing numerous large-scale SEO projects and explores how they can transform these challenges into opportunities to improve the client experience and foster agency growth.
Enhancing Resource Allocation
Even the largest agencies operate with finite resources, with one of the key resources being your team’s time and expertise. Allocating this valuable resource to the creation of monthly reports represents suboptimal resource utilization.
Certainly, monthly reporting is essential for keeping clients satisfied with the progress resulting from your team’s efforts. Clients, understandably, seek tangible returns on their SEO investments and wish to stay informed about growth metrics like organic traffic, clicks, SERP positions, and sales.
Nevertheless, with constrained resources and a multitude of clients, creating insightful and visually appealing reports every month can prove challenging, aiming to impress each client consistently. Once again, advanced technical SEO tools help you to work more efficiently, prioritizing impact within resource constraints.
For example, using a technical SEO platform allows you to implement preset SEO dashboards, replacing manual, routine reporting tasks and enabling your team to concentrate on strategic SEO initiatives.
You have the opportunity to captivate clients with visually striking charts showcasing the progression of rankings, country-specific SEO performance, engagement metrics (impressions, clicks, CTR, etc.), and Googlebot activity. This not only maximizes resource efficiency but also guarantees that your team’s endeavors are focused on tasks that enhance the quality of service delivered to clients.
SEO Surveillance
Imagine this scenario: Your content, technical SEO, outreach, and design teams collaborate diligently to devise and execute impactful optimizations for an enterprise e-commerce website. Over time, your agency successfully generates significant organic traffic growth for the client, only to be hit by an algorithm update.
Alternatively, the client’s development team makes changes to the website code, inadvertently causing 40% of the site to be blocked from indexation, resulting in substantial drops in rankings. In either case, your agency have to bear the responsibility.
This situation is all too familiar to most SEO agencies and can have serious repercussions, including significant financial losses for the client and potential damage to the agency’s reputation. Moreover, the process of recovering lost SERP positions and traffic may span months, and even when these metrics return to an acceptable level, there’s always a risk of losing clients due to the business impact of such setbacks.
However, contemporary technical SEO platforms transform this challenge into an opportunity by prioritizing client SEO security. These tools enable you to configure real-time alerts, allowing you to stay ahead of potential issues, ensuring continuous SEO surveillance, and maintaining optimal SEO health for all clients.
As an illustration, you have the option to configure daily alerts that inform your team when SEO issues, such as title duplications, 4xx/5xx status codes, non-indexable pages, page load time, Core Web Vitals, etc., surpass a specific threshold. Immediate notifications are triggered for critical issues, such as ranking drops, enabling you to take prompt corrective measures.
This approach allows you to promptly tackle SEO issues upon their emergence, averting severe consequences and upholding client trust and satisfaction.
Embracing Simplicity
A recurring challenge for agencies is that clients often struggle to grasp the significance of advanced technical SEO strategies and the complexities involved in their implementation. This challenge is particularly pronounced when clients lack an in-house search marketing team or any prior experience in SEO.
In such instances, conveying the importance of investing in technical SEO, especially for extensive websites with numerous pages and dynamic content, can be challenging.
Ultimately, this may result in a change in focus toward only the basics—keywords, content, and links—potentially overlooking significant opportunities associated with fundamental technical on-page optimizations that have a profound impact on organic traffic and rankings.
Yet, user-friendly cloud software has the power to streamline technical SEO, making it more straightforward and easily comprehensible. Engineered with simplicity and user-friendliness in mind, cloud-based technical SEO tools use intuitive visual aids and data representations, enabling teams with less technical expertise to swiftly comprehend and respond to SEO data without being overwhelmed by technical terminology.
Furthermore, when dealing with numerous clients, conventional desktop-based technical SEO tools often impose limitations, potentially impeding your progress by restricting the number of URLs that can be crawled and audited each month.
In contrast, a browser-based SaaS platform allows you to oversee technical SEO for all clients within a unified tool without constraints on the number of domains, crawls, or logs. This streamlines your team’s workflow, facilitating more efficient project tracking and optimization.
By embracing the simplicity provided by cloud-based technical SEO tools, you can democratize SEO tasks among your team, promoting a better understanding and involvement from clients. This empowerment fosters a collaborative environment where strategies are developed based on mutual understanding and trust.
Scaling for Success
While your SEO endeavors contribute to elevating your client’s search engine rankings and, ultimately, expanding their businesses, it’s crucial to consider the growth of your agency. How can you enhance your prospect-to-client conversion rate? This, indeed, presents its own set of challenges.
Now, contemplate this scenario: rather than presenting a thousand words during your discovery call, wouldn’t it be more effective to persuade prospects by delivering tangible SEO value right from the outset of your discussion? This is where performing a “stealth crawl” for a discreet analysis of your potential client’s website proves beneficial. In “stealth crawling mode,” you can assess your client’s website before engaging with them, identifying crucial on-page technical SEO issues and opportunities that you can incorporate into your pitch.
Subsequently, during your discovery call, you can show the list of essential technical optimizations that will enhance their SEO. This demonstrates your thorough preparation and emphasizes that your digital agency is dedicated to delivering value, thereby increasing the likelihood of successfully closing the deal.
Integrating Insights and Articulating SEO Opportunities Effectively
As an agency, it is important to create compelling narratives that highlight the SEO successes achieved through your efforts, securing client approval and guiding future strategies. Achieving this involves consolidating data and insights from diverse sources such as Google Search Console (GSC), Google Analytics (GA), Ahrefs, SemRush, and more.
Traditionally, teams might invest significant time and effort in arduous Excel merging tasks to conduct in-depth three-dimensional SEO analysis. However, consistently performing this for all clients can be excessively resource-intensive, potentially hindering the execution of impactful SEO initiatives.
Modern technical SEO tools eliminate the need for laborious Excel merging, enabling you to extract robust SEO insights from various sources (GA, GSC, etc.) by seamlessly integrating datasets into a unified report.
Subsequently, you can effortlessly pinpoint significant SEO opportunities, such as optimizing unranked commercial pages, integrating internal links, improving the content size, reducing page load times, and more. These opportunities can then be prioritized and organized into a list. Additionally, this feature allows you to visually represent the potential revenue loss for a client attributable to pages that are overlooked by Googlebot.
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Effortlessly preserve essential charts highlighting SEO opportunities for individual clients, streamlining the creation of compelling, data-driven reports within minutes. This approach enables you to consistently present persuasive SEO reports to all clients, demonstrating the effectiveness of your strategy and gaining support for future campaigns from all stakeholders.
Concluding Thoughts
Armed with the right technical SEO tool and a proactive, strategic mindset, what may initially appear as a series of challenges can, in reality, be opportunities for your agency to elevate the client experience.
As a comprehensive, cloud-based, user-friendly technical SEO suite helps your agency to:
- Convert more prospects into clients: Leveraging stealth crawling, you can pinpoint critical issues on prospective client websites before initiating contact, positioning your agency as a valuable partner right from the outset.
- Keep your clients happy: Establishing peace of mind for your clients through configured alerts ensures immediate notification and resolution of any issues, preventing potential revenue loss.
- Prove your team’s performance: Using dynamic reporting features, you can visually and convincingly showcase the value of your work each month, instilling confidence in clients that they are in capable hands for their SEO needs.
Would you like to read more about “How To Convert the Difficulties in Enterprise SEO into Advantageous Prospects” related articles? If so, we invite you to take a look at our other tech topics before you leave!
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