Google has unveiled enhancements to its Interaction to Next Paint (INP) metric for websites using widely used consent management platforms (CMPs). This development was facilitated through direct collaboration with platforms such as OneTrust, Complianz, and Axeptio.
Barry Pollard, a member of the Chrome User Experience Report (CrUX) team, introduced this initiative in a recent post on the CrUX Announcements group.
Pollard articulated:
“The team at Google have been working with a number of Consent Management Platforms, including OneTrust, Complianz and Axeptio, to improve Interaction To Next Paint (INP) by yielding more often—particularly when cookies are accepted.”
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Pollard shared that Google’s partnership with CMPs has led to “significant enhancements in INP for websites using these platforms.”
The team at Google have been working with a number of CMPs (including OneTrust, Complianz and Axeptio), to improve INP by yielding more often—particularly when cookies are accepted. This has resulted in much improved INP for sites using these platforms.https://t.co/W9P6uqNrc8pic.twitter.com/Ce5nFY2TtO
— Chrome UX Report 📊 (@ChromeUXReport) April 9, 2024
He clarified that these platforms now “trigger more frequently” upon cookie acceptance, directly influencing the site’s INP performance.
The Significance of INP
Introduced to replace First Input Delay (FID), INP measures the duration from a user’s interaction with a page to the browser rendering the altered pixels on the screen. As a Core Web Vital, INP contributes to evaluating a website’s interactivity and overall user experience.
Improving INP and Spotting Problems
You can assess your website’s current INP performance using tools such as PageSpeed Insights and CrUX.
Google has also released a guide on identifying and resolving INP issues, walking developers through processes like indicating the problematic areas, optimizing JavaScript, and refining the DOM structure.
Based on data from DebugBear, a platform for monitoring web performance, the typical website requires 1.3 seconds to load its primary page content, as assessed by the Largest Contentful Paint metric.
Nevertheless, notable disparities exist in loading times among various websites, devices, and geographical locations.
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