Google announced that it has enhanced its Interaction to Next Paint (INP) metric for websites running popular consent management platforms (CMPs). It was a result of direct integration with platforms like OneTrust, Complianz and Axeptio.
Barry Pollard from the Chrome User Experience Report – CrUX – team announced this work in a recent post in the CrUX Announcements group.
Pollard articulated:
“The team at Google have been working with a number of Consent Management Platforms, including OneTrust, Complianz and Axeptio, to improve Interaction To Next Paint (INP) by yielding more often—particularly when cookies are accepted.”
Insights on INP from Google’s Chrome UX Team
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Pollard shared that Google’s partnership with CMPs has led to “significant enhancements in INP for websites using these platforms.”
The team at Google have been working with a number of CMPs (including OneTrust, Complianz and Axeptio), to improve INP by yielding more often—particularly when cookies are accepted. This has resulted in much improved INP for sites using these platforms.https://t.co/W9P6uqNrc8pic.twitter.com/Ce5nFY2TtO
— Chrome UX Report 📊 (@ChromeUXReport) April 9, 2024
He clarified that these platforms now “trigger more frequently” upon cookie acceptance, directly influencing the site’s INP performance.
Importance of INP
NIP is introduced to replace First Input Delay (FID), INP represents how long it takes from a user interacting with a page to the browser actually painting those changed pixels onto the screen. This Core Web Vital allows one to determine the degree of interactivity of a website and the overall quality of user experience.
Improving INP and Finding Problems
The current INP performance of your website can be viewed using PageSpeed Insights and CrUX.
Google has also published guidelines for locating and fixing INP problems, walking developers through different processes involving the highlighting of the problematic areas, JavaScript optimization, and modification of the DOM structure.
Based on data from DebugBear, a platform for monitoring web performance, the typical website requires 1.3 seconds to load its primary page content, as assessed by the Largest Contentful Paint metric.
Nevertheless, notable disparities exist in loading times among various websites, devices, and geographical locations.
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