Google is rolling out an experimental feature within Google Maps using AI to help users discover local businesses tailored to specific preferences. Dubbed AI-powered discovery, this new feature leverages extensive language models to sift through Google Maps’ extensive database, comprising over 250 million establishments, images, ratings, reviews, and more.
Upon inputting conversational search queries, Google Maps will furnish personalized suggestions consisting of businesses, events, dining options, and recreational activities within the area. For instance, users can inquire about “Cotton Materials in Chicago,” prompting recommendations spanning clothing boutiques, vinyl record shops, and flea markets.
These outcomes are neatly categorized, accompanied by visual aids and highlighted reviews elucidating their suitability based on user-specified criteria.
Refinement of search parameters is facilitated through subsequent inquiries such as “How about dinner?” yielding suggestions for eateries exuding a vintage ambiance. Furthermore, users can compile suggested locations into lists for future reference.
Google underscores the usage of this technology in managing impromptu or evolving itineraries. For instance, querying for “activities for a sunny day” promptly yields outdoor options tailored to prevailing weather conditions and geographical location.
Moreover, the feature acknowledges group dynamics, catering to familial needs by furnishing curated selections for child-friendly venues like children’s basketball ground, and outdoor play areas upon request for “options for kids.”
Experiment With Local Guides
For this initial preview, Google is seeking input from a specific group of Local Guides to refine the AI technology before a broader release.
This launch signifies Google’s ongoing endeavor to integrate generative AI into Maps, revolutionizing how users discover and engage with local establishments. By melding extensive language models with Maps’ vast repository of data, Google aims to offer highly personalized recommendations tailored to individual preferences and interests.
Significance for Local Search
The potential implications for local search and customer exploration are considerable, potentially directing more targeted traffic to specialized businesses or less mainstream attractions and events.
As Google continues to enhance its AI capabilities, businesses may need to adapt their online presence to optimize for conversational searches and leverage this technology effectively.
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