Some people see text messaging as an out-of-date tool because the world has shifted to social media and secure platforms including WhatsApp. This is great for businesses because it means that targeted SMS marketing stands out from the sea of emails and social media posts. Text message marketing is ideal for customers as well because they only receive the communication they sign up for. Continue reading below to find out how SMS marketing can be beneficial for your business.
Fast Delivery System
Text messages are small snaps that serve a direct purpose, likely with a targeted call to action. Instead of sending bulky email material that gets ignored, your clientele is more likely to read a whole text message, which means you’ve done your job well. As well as being quick to digest, text messages can be written quickly, which means more time for businesses to focus on what they do best.
Allows Customer Choice
Customers don’t like to feel like they’re having advertisements forced on them, which means offering a choice is beneficial for both parties. With SMS marketing, customers need to physically opt-in to receive communication, which means you’re speaking directly to people who want to hear from you. On the flip side, customers can easily opt-out of text message chains, which means there’s never a real intrusion into their life.
The freedom for customers to choose the communication they receive is important for all businesses, especially charities; they have a powerful message that not everyone is interested in. Tatango provides superb non-profit text messaging, and it’s completely compliant with TCPA (the rules that prevent unsolicited telemarketing).
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Great for Integration
Text message marketing can be easily integrated with other services, which include offering reminders and follow-ups. For example, restaurants’ booking engines let customers secure their space, and they can be used to send reminder texts as well. Once a customer has left a restaurant, SMS can be used to ask the customer to leave a positive review, which is essential in the hospitality industry.
Affordable Marketing
Small businesses typically don’t have a lot of revenue in the bank, which is why text message marketing is ideal. The cost of a text message comes in at around $0.40 per text, which is a fraction of the cost of placing a full ad campaign; the smaller the targeted demographic, the cheaper it will be. If you choose to send SMS messages in bulk you can often get package rate reductions, which can bring the cost down even more.
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The Novelty
Marketing is typically sent through email and social media, which means messages can easily get lost in the clutter. Text messages are a rarity in 2022, which means they can be more memorable to the customer. According to research, the open rate of SMS is 98%, which is around 70% more than the open rate for email marketing.
Businesses need to get their message out to customers, and text messages are often overlooked. For a low cost and great reach, your profit margins have the potential to grow through SMS marketing.
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