The Washington Post has released a comprehensive document containing its internal best practices for SEO and web performance, which would be valuable for anyone involved in news SEO.
The document, titled “Web Performance and SEO Best Practices and Guidelines,” presents proven strategies and guidelines for optimizing web performance and search engine optimization (SEO) as per the Post’s expertise.
The guidelines are organized into four categories, essentially forming a checklist: on-page SEO, content optimization, technical SEO, and off-page SEO.
Regarding web performance, the guidelines concentrate on loading speed, rendering, and responsiveness. Additionally, the Post shares the tools it utilizes to monitor performance, including Lighthouse, WebPageTest, Google Search Console, and Google Analytics.
The purpose of these guidelines is to ensure that The Post achieves the following:
1. Provides a positive user experience.
2. Increases website visibility.
3. Drives organic traffic.
4. Improves the overall success of the site.
In an official announcement made today, The Post has publicly shared its guidelines and tools to assist others in optimizing their own site practices. Arturo Silva, the engineering lead, highlighted the need for a Web Performance and SEO engineering team to develop technical solutions that support the discovery of their journalism. As a significant number of news consumers now read the news digitally, proper SEO and web performance are crucial to ensuring that their stories are easily accessible to readers.
Would you like to read more about Washington Post published its SEO and Web Performance Guidelines-related articles? If so, we invite you to take a look at our other tech topics before you leave!
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