LinkedIn is a growing platform day by day and is attracting a large number of new users every day. Unlike other social media platforms where one normally gets to see a lot of entertainment stuff, LinkedIn serves as a business hub where people can find the Best LinkedIn Services they have been looking for.
Business-to-business services are one thing that can benefit greatly on LinkedIn. Therefore, a marketer who finds interest in business-to-business services should be aware of this uniquely innovative platform.
LinkedIn is the only platform not created or used by people to grow their business or grow professionally. If you have less knowledge about LinkedIn or have doubts about the credibility and usefulness of the platform, you should read the below-mentioned statistics that speak for the usefulness of this platform.
What Are Some User-Related Statistics of LinkedIn?
Following are some relevant and important user-related statistics a marketer should be aware of:
- LinkedIn now serves as a professional platform for people, numbered above 700 million: LinkedIn is a platform that is not very old as the same was launched in the year 2002, and since then, it has been in conversations.
- 675 million is the number that has come out as the number of people using the platform: This number includes only active users who have completed some action on the platform.
- Out of all the LinkedIn users, 40% of people have used LinkedIn daily: This number proves that people are interested in what the platform offers.
The ultimate goal of LinkedIn when it comes to its users is 3 billion people: LinkedIn doesn’t want to settle with anything less than 3 billion users under its umbrella.
- Around 40 Million users of LinkedIn stand as decision-makers, and around 60 million users stand as influencers: This stat reveals how much scope there is for a business if one knows how to target well.
- LinkedIn has been recorded as a platform that is used most by the companies falling under Fortune 500 companies: This is another credibility check of LinkedIn and shows the value that this platform gives.
User-Related Statistics of LinkedIn
- Microsoft currently owns this flawless business platform. Microsoft spends a fortune buying this company: This proves the worth of LinkedIn as Microsoft is one of the oldest and best IT companies.
- 63 Million is the number of people who join LinkedIn in a single month from mobile: Mobile is a simple device. Such a large number of mobile users shows the accessibility that LinkedIn provides.
- A major percentage of people using LinkedIn are recorded to be in the decision-making stages.
- Out of all the users on LinkedIn, 57% are men. With 43% of women users, both genders have utilized the platform. LinkedIn Statistics Marketers.
- The SlideShare function introduced by LinkedIn has attracted 70 million users monthly. This feature has been widely used by business professionals and thus has increased the popularity of the platform.
What Are The Article Publishing Related Statistics of LinkedIn?
Following are the statistics related to article publishing:
- 1 million out of all the users on LinkedIn have been engaged in publishing content.
- More than 40 % of the people who read articles or content are on senior posts in a business.
- The content published on LinkedIn can be viewed around 200 billion times which is a massive number.
- The content pieces having a larger word count get more success or reads than the content pieces with a lesser word count.
- Content pieces which include guides and list types of content are read and responded to more.
- Content pieces having more number subheadings receive much higher reads and views.
- If we take the top 500 articles on LinkedIn into consideration, around 30 articles include small listings.
- The past year has witnessed a major spike in the number of live streams performed by people on LinkedIn.
- Content pieces on LinkedIn which contain around 30-50 character titles work well.
- Content Pieces that have 8 graphic elements tend to work the best
What Are Some Content Marketing Related Statistics on LinkedIn?
Following are the content marketing-related statistics on LinkedIn:
- The business-to-business marketers 94% of the time use LinkedIn to market through content.
- LinkedIn has recorded the total number of content appearances on the platform to be 468 billion times a year.
- Out of the total number of LinkedIn users, only 3 million participate in content marketing, which signifies less competition than expected.
- Out of all the traffic directed to business websites by social media platforms,. It contributes to directing more than half of the total traffic. LinkedIn Statistics Marketers.
- More than 90% of marketers have chosen LinkedIn over any other platform to find the best quality content.
- More than 90% of business-to-business marketers have chosen to include LinkedIn as an important part of their digital marketing mix.
- Content pieces having images in them create a larger impact than any other type of content.
- More than 50% of business-to-business marketers find content marketing the fastest way to achieve marketing goals.
What Are Some Business-to-Business Related Statistics?
The following statistics related to business-to-business operations are a must-read:
- Out of all the business-to-business marketers, 97% of them have their presence on LinkedIn. This clearly shows the trust people have in this platform.
- Out of business-to-business leads, more than 80% of the leads are generated through LinkedIn. Unfortunately, other social media platforms contribute very little to the same cause.
- Nearly 80% of marketers choose LinkedIn to generate leads for their business-to-business operations over social media platforms.
- Nearly 40% of business-to-business marketers believe that LinkedIn contributes significantly to their revenue generation.
- More than 70% of business marketers consider LinkedIn an advertising channel for their advertising campaigns.
- LinkedIn contributes more than 40% to the corporate websites‘ social media traffic.
- Almost 90% of marketers believe that LinkedIn helps in reducing the cost that is usually spent in generating business leads.
- It has been observed that LinkedIn has resulted in three times more lead conversions than leads generated from other social media platforms.
- More than 60% of business-to-business companies have successfully found customers on LinkedIn.
- Out of all the posts that convert leads, the average post size is around 250 characters.
- Business-to-business companies can run advertisements on LinkedIn while spending less than any other advertisement channel. LinkedIn Statistics Marketers.
- People can use LinkedIn and can use the services in more than 20 languages.
Conclusion
LinkedIn has led by example and has shown that a platform can grow very fast. In the current scenario, the popularity of LinkedIn is huge among young and experienced professionals. LinkedIn is a unique social media platform where one can use their time to do something productive. This is the only reason why many successful business people choose LinkedIn to spend their spare time.
Would you like to read more about LinkedIn Statistics Marketers-related articles? If so, we invite you to take a look at our other tech topics before you leave!
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