How to increase website traffic: Why isn’t anyone visiting your website? After months of building what you thought was the perfect website, you’ve launched it—but you’re only getting tiny dribs and drabs of traffic.
What’s wrong? Increasing traffic is essential if you want your website to grow, but it’s something many small businesses struggle with.
If your website can use some help, keep reading to find seven amazing tips that your business can use to increase traffic.
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Take the Time to Master SEO
If you’re wondering how to increase website traffic, your number one strategy should be SEO. SEO stands for search engine optimization and is a series of actions that you can take for your website to get noticed on search engines like Google.
Are you eager to reach the coveted page one on Google’s search results? If so, SEO is the way to get there.
However, SEO is a complex task and requires some patience, as it can take some time to see results. A few SEO points to focus on are targeting long-tail keywords that your website can rank for, uses headers and categories correctly, and choosing a fast website theme.
You’ll also want to use a tool like Decibel.com to track your website’s analytics, as it’s helpful for seeing which pages and posts are performing best.
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Start a Blog
If your business needs to increase website traffic, why not start a blog? There are plenty of advantages to starting a blog and it can help establish your company as an industry leader.
Think of each blog as a lead magnet. Once published, each blog post can rank on Google so that when users are searching online for information, they find your blog.
Ideally, this will lead them straight to your website where users will read your post and then will keep browsing to learn more. This can not only lead to increased blog traffic, but also it can generate new leads.
Popular formats for blogs include listicles, how-to posts, infographics, and thought leadership posts, which you can use to share ideas about your industry. All blog posts should be well-written, proofread, and optimized for SEO.
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Make the Most of Social Media
Want to learn how to boost website traffic? If so, you need to get social—social media, that is.
Social media is a fantastic way to drive traffic. Your company should have pages set up on all of the major social media platforms, including Facebook, Twitter, and Instagram.
You might need free Instagram followers to increase your followers base.
You can share all of your latest blog posts on social media, promote new products, and share news and updates with your followers. Social media is also great for engaging with your fans, so there are plenty of advantages to platforms like Facebook.
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Create Email Marketing Campaigns
Email marketing is another tool that savvy companies use to drive traffic to their blog. Your customers or interested website visitors can sign up to your company’s mailing list, and you can then send targeted emails straight to their inbox.
Email marketing can be a good way to share new product launches, special discounts, or exciting news with your clients. Hopefully, your clients or customers will read the email, which includes links to your website, and will then click on the links to learn more.
There are plenty of platforms you can use to create, track, and automate each marketing campaign, letting you keep track of open rates, bounce rates, and finding out which campaign was most effective.
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Write Guest Posts (how to increase website traffic)
Another great way to boost traffic is by writing guest posts for other websites. Look for other websites or businesses that are open to guest posts and offer to write one.
Why write content for another website? This can introduce a whole new audience to your business, it can help build brand awareness, and it’s also helpful for SEO.
Backlinks from another website to your site help establish credibility, which boosts your SEO and you can also buy SEO backlinks cheap to boost your website credibility.
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Build a Mobile-Responsive Site
How does your website look on a smartphone or tablet? If your site looks funny on different-sized devices, this is going to result in lost customers.
Your website needs to be mobile-responsive, meaning it will automatically adjust to fit whatever sized screen it’s being viewed on. More and more of us are browning online on our phones, so make sure your website works beautifully on every device.
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Create a Google Ads Campaign (how to increase website traffic)
If you’re willing to pay, an online campaign through Google Ads can lead targeted traffic straight to your site. When you create an ad campaign, you set your monthly budget and specifically target the demographics that your business wants to attract.
It can be helpful to create an ad campaign when you have big news to promote, such as a new product, a new store opening, or a big sale.
Increase Traffic with Ease Using These Top Tips
Desiring increased sales and higher profits, then increased traffic is the only way to go. Put these tips to work in crafting a strategy for your website that will help you grow targeted, engaged traffic sure to help your business grow.
You might have to try a few different things until you find out what works best for you. It also requires some patience, as it can be several months before websites rank on the search engines with free website traffic.
However, put the work in, and surely you will see results when you go to check using a free website traffic checker online.
