To stay ahead of your competitors in SEO, it’s important to adapt to the ever-changing search engine algorithms and rules. So, how can you enhance organic search results and increase ROI in 2023? It’s crucial to prioritize your SEO efforts to achieve the most rewarding outcomes while keeping the fundamentals of SEO at the forefront of your strategy. This is especially important in e-commerce.
If you want to keep up with the latest updates and constantly changing rules, start by establishing a strong SEO foundation and following these five strategies.
Identify Seasonal Keyword Search Trends
By keeping an eye on recurring search trends and identifying significant keywords, you can make sure that your content is optimized and prepared for the perfect timing.
How to Identify Seasonal Keyword Search Trends
Check out these five methods to ensure that your SEO strategy is always ahead of trending searches:
- Align the categories and subcategories on your website with your search terms’ classifications.
- Identify and note peaks and troughs.
- Track the collaborative search volume data as time progresses.
- Schedule your content to be published well in advance of the peak.
- Spread this data among other teams in the organization, such as product and merchandising.
Optimize opportunities arising from the entire SERP
Instead of immediately wondering how to improve your ranking or reach the first page, take a closer look at the SERPs and assess if your content belongs there.
The problem might be a discrepancy between the existing search results and the intent of your content. In such cases, refine your search and explore other potential opportunities. Remember, the SERP can offer answers as well as opportunities.
- Examine your term performance.
- Compare your performance with competitors in specific refined doorway SERPs.
- Explore opportunities beyond SERP Zero.
- Optimize your images.
- Claim ownership of the Answer Box and supplement it with a traditional link.
Find and Focus On Low-Hanging Fruit
Concentrate on high-ROI and low-effort opportunities to prioritize easy wins.
- Examine the combined rankings of terms in a specific category.
- Pinpoint the areas where you’re generating revenue, as well as the opportunities and benchmarks for your sector/competitors.
- Discover the content that ranks on pages 2 and 3, and explore how you can modify it to enter the conversion zones.
- Inform the business about the estimated revenue impact of the changes.
Maximize Your Content For Informational Searches
As AI gains prominence, conversational search is becoming more prevalent, resulting in an increase in informational searches. The search industry is perpetually changing. By monitoring these transformations, you can detect changes in user intent, pinpoint emerging priorities, and recognize declining trends.
It’s essential to optimize your content to claim ownership of the Answer Card and convey high-quality traffics.
Studies indicate that guiding users to informative content, particularly by utilizing features such as “People Also Ask” when addressing their queries, results in better conversion rates, higher average order value, and increased returning visitors.
This method aligns with your business goals by assisting users in finding answers and developing confidence in your brand.
Find and Enhance Your Share of Value
The “share of value” metric is a useful way to convey the impact of your SEO endeavors. To calculate the share of value, use tools that assess the visibility of different websites across a multitude of relevant keywords.
Next, combine these visibility scores with commercial value measurements such as conversion rates, average order value, and CPC rates. Evaluate your commercial visibility in the search domain, not just as a whole, but also by category and subcategory. This evaluation enables you to pinpoint areas where you excel or fall short compared to your competitors.
Would you like to read more about how to improve the ROI of your SEO strategy-related articles? If so, we invite you to take a look at our other tech topics before you leave!
