Google has initiated the implementation of changes to its search results within the European Economic Area (EEA) as part of compliance with the European Union’s recently enacted Digital Markets Act (DMA). The DMA, which became effective on March 6, seeks to foster equitable competition in the European digital market by imposing new regulations on major technology firms identified as “gatekeepers.”
Independent SEO consultant Brodie Clark has posted recent instances of these modifications on Twitter, highlighting the subtle introduction of default tabs for ‘Products’ and ‘Product Sites,’ showcasing organic merchant listings and dedicated web pages, respectively.
SEO News: Google has quietly rolled out some major changes to their search results.
In the past, we have seen Google testing out different search menu tabs, focused primarily on changes related to either ‘Web Results’ or ‘Forums’ (a replacement of ‘Perspectives’).
Now seeing a… pic.twitter.com/xA77zweFlc
— Brodie Clark (@brodieseo) March 21, 2024
In a February announcement, Google offered an early glimpse into these novel search encounters tailored for Europeans. As per the announcement, these enhancements are created to furnish users with comprehensive and pertinent information while amplifying the visibility of aggregators, suppliers, and enterprises.
Google on Boosting Regional Traffic to a US-Hosted EU Domain
The new carousel-rich result might surface for travel, local, and shopping inquiries. Accompanying these changes are designated ‘aggregator units’ that consist of links to aggregator platforms spread across the internet.
The Compliance Reports
Under the transparency requisites of the DMA, Google and other designated “gatekeepers” were obliged to furnish comprehensive compliance reports to the European Commission by March 7, delineating the steps taken to adhere to the updated regulations.
In its submission, Google disclosed the following modifications to search results in Europe:
- Eliminating a variety of unspecified features
- Introducing novel functionalities, such as avenues for third-party vertical search services and direct suppliers
- Implementing new controls for cross-service exchanges of personal data
- Formulating new Google-wide policy and compliance training
- Augmenting existing data portability opportunities
As Google and other designated “gatekeepers” persist in tailoring their offerings to align with the DMA, users within the EEA should expect additional changes in their digital interactions.
The DMA constitutes a segment of a comprehensive endeavor by the European Commission to reshape the digital industry and curtail the dominance of major technology enterprises. In the forthcoming months, the efficacy of the DMA in accomplishing its intended objectives will become apparent.
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