If you’re trying to get your business or organization more exposure on social media, you might be tempted to create a video to go along with your other posts and ads. But what type of video should you create? Should you use templates that are easy to customize that are offered in an online video editor? Should it be funny or serious? Longer or shorter?
To figure out the answers to these questions, you need to know the myths about creating videos that people often believe but don’t actually hold true when it comes to video marketing.
Here are 10 myths about creating videos for social media you should dispel from your mind immediately before committing yourself to a costly and ineffective strategy.
#1. It Takes Too Much Time
If you’re creating video content for social media, it doesn’t mean you have to spend hours in front of a camera. Remember that with online video editing, many projects can be completed in less than 15 minutes.
It’s also important to keep in mind that social videos are typically short. Most platforms recommend videos that are between 30 seconds and 2 minutes long.
#2. I Need Expensive Filming Equipment
You don’t need to have a fancy, expensive camera or editing software to create high-quality videos. In fact, your phone camera may be enough if you are short on budget. And there are many free video-editing tools you can use to add music and other effects to your videos.
There are many myths about using an online video editor for your business, but it is a great tool to have. It allows you to create quality videos quickly and easily. This tool is also extremely affordable, so consider using it for your next videos to get better results in less time.
#3. There’s No Way People Will Watch Them
More and more people are watching videos online, especially on social media sites like Facebook. You may be surprised by how much attention your online video will get if you use it properly.
What’s more, viewers actually spend more time watching videos on Facebook than they do reading text- and that means they’re paying attention. If you create a video to share on social media sites, chances are it will get plenty of attention- and some of those viewers just might be customers.
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#4. Nobody Will Subscribe to My Channel
Many people think nobody will want to subscribe to their channel, so they don’t bother creating one. However, it’s important to understand that YouTube viewers are already subscribing to channels- which means people are interested in what you have to say.
In fact, 43% of all internet users watch a video every day. If there is demand for your content, your subscriber numbers will grow.
#5. I Don’t Know What To Create Videos About
This is one of my personal favorites since I see it so often. First off, stop worrying about how you’re going to come up with original content that no one has ever created before. You can just focus on creating great videos and worry about how unique they are later.
#6. I Don’t Have Anything Interesting To Say
There are two things to make about that. First, you don’t have to say anything particularly insightful or surprising. You simply need to be yourself in front of your camera and speak about whatever topics you feel comfortable talking about. Second, it isn’t just what you say but how you say it that matters.
#7. I Don’t Know How To Start Video Marketing
Facebook is changing its algorithms to favor posts from friends and family over business pages, but it’s not totally against video content. Facebook users are watching hundreds of millions of hours of video each day on Facebook- and sharing 4 billion videos per day on average, according to Fortune.
If you’re hosting a live-stream event, don’t worry about posting it to your page. The social media platform now auto-plays videos natively on News Feeds.
#8. Facebook Isn’t Into Video Anymore
Facebook has made some changes to its algorithm to make video content more visible on its platform. Its CEO Mark Zuckerberg said that he’s personally pretty bullish on how much good it can bring to society. But this doesn’t mean you should blindly publish any video you’ve created.
It does mean that your next Facebook video may actually get seen by people who might be interested in what you have to say, share or sell.
#9. Nobody Watches YouTube Anymore
I’ve had clients come to me saying they want to get on YouTube, but it’s not a good idea anymore. I have to inform them that it’s actually growing in popularity and that viewers of online videos continue to increase each year. In fact, according to the digital marketing firm Ogilvy & Mather, over 2 billion videos are watched every day on YouTube.
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#10. Video Is Too Technical For Me
Sometimes you hear folks say: I don’t have a video camera or costly editing software, I can’t create videos. This is simply not true anymore.
There are dozens of platforms that offer an online video editor. These tools will allow you to do everything from trimming your videos to adding music and watermarks. So you don’t need expensive equipment or years of training to use these services either. With a few clicks of your mouse, you’ll be creating viral videos in no time at all.
Final Thoughts
An online video editor is a ticket to the video editing journey for beginners. After all, you can’t expect to become a pro overnight. If you follow these tips, put in consistent effort, and commit yourself to improve your craft, there’s no limit to how far you can go. Good luck!
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