Marketing is a huge aspect of any business; whether a new one or an extensive one, strategic marketing can save costs and bring in more revenue by having a targeted approach. With the advent of electronic devices, marketing has become especially popular. Most marketers and corporations now use social media and email marketing due to their effectiveness.
Email marketing is a great marketing medium as it is simple, cost-effective, and allows businesses to simultaneously reach out to many customers. One survey showed that up to 87% of marketers now use email marketing methods. The numbers show its effectiveness, with another study showing a return of $42 on every dollar invested in email marketing.
But to get these huge returns, you must be strategic about utilizing the medium. Use it right, and you have a goldmine, but ineffective usage can waste time. Here are six ideas for corporate email marketing that you can use without hiring designers.
Six best email marketing ideas:
Before getting into these ideas, you must have an email list created. You can do this by asking your customers to sign up for your brand for free or providing their emails at the time of in-person purchases too.
You should also have certain templates you use frequently and ensure that each template features a call to action button.
You should also have a clear idea of the type of content you will be sending and should prioritize quality over quantity. Rather than spamming your customers with emails, you must create corporate email templates that are not only impactful and catches the eyes instantly but are also memorable. Sending too many emails can lead to customers simply ignoring them. So keep the content high quality even if it is limited.
Now, the ideas.
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Have a referrals rewards program:
Word-of-mouth marketing is one of the most effective methods. People are more likely to use services if referred to them by someone they know and trust, like friends and family. But, most people will not refer services unless asked by someone.
But you add an incentive, and they will be more likely to refer your services to others. Simply encouraging people to refer your services and send coupons or emails that allow them to redeem points or get rewards for referring your brand.
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Offer exclusive deals and discounts for subscribers:
Having exclusive discount offers and deals for email subscribers can easily encourage people to sign up for your email list. You can send exclusive discounts via email or have a one-time discount when people initially sign up for your email list.
Subscribed people can receive early notifications regarding upcoming events, deals, or sales. If you have a seminar or conference coming up, you can inform your subscribers ahead of others using corporate poster templates that you email to them.
Things like this can help extend your email list and increase customers’ engagement as they receive benefits simply by signing up for something.
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Send out personalized emails:
Sending out personalized emails can have a very positive impact when it comes to customer relations. Sending out emails on a customer’s birthday or when they initially join you and offering special offers can make the customer feel like the corporation cares about its customers personally. It can further increase email engagement, encourage them to check your emails more frequently, and keep an eye out for more offers.
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Set up a monthly newsletter:
Many corporations use a monthly email newsletter as an effective and regular way to stay in touch with clients. Since it comes out at a specific time and day, customers are more likely to stay updated and look at it.
A monthly newsletter can feature a variety of things ranging from tips and tricks from your corporation regarding your specialty, upcoming events, promotions, important updates about the business, customer testimonials, employee profiles, and anything else that you feel can interest the customers.
All you need to do is be regular and engaging, and the customers will stay updated.
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Show your customers you see them:
Customers can be the most significant marketing asset for any corporation. Word-of-mouth marketing is very impactful, but you can also use customer reviews to promote your products. You should even reach out to clients and ask them what they liked about your services, why they picked your corporation, and why they would recommend it to others.
Client reviews make clients feel seen and show that the corporation values client feedback. It also shows that your business considers what people say and focuses your work around your clients.
Using your services, you can create specific email templates that feature customer reviews or customer testimonials. If you have a monthly newsletter that can also feature these things.
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Share your story and humanize your brand:
Your clients must know the values and the story of a corporation. Many people consider these things and how a corporation gives back to society. These things also make for creative and unique content.
An email template that features how the corporation started and its background and vision can interest clients and keep them engaged in your emails. You can also feature profiles of people that work within the company and any corporation endeavors, like any fundraising drives, ways in which it gives back to society, etc.
All these things make the clients feel like they know the brand better and can help humanize your corporation.
The bottom line:
All these methods are effective, but you must ensure that you regularly send out high-quality content, not just when a promotion or event is coming up. Online marketing is all about repeatedly reaching out to customers with content that grabs their attention but does not bother them to the point that they start ignoring it.
Email marketing does not require a lot of expertise, just dedication, effort, innovation, and some ideas. These ideas will show you how to market your corporation using emails, even with limited resources.
Would you like to read more about mail marketing ideas-related articles? If so, we invite you to take a look at our other tech topics before you leave!
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