About 65% of businesses say generating traffic and leads is a major marketing challenge. It doesn’t have to feel that way, though! Equipped with the right lead generation strategies, you can boost leads and business. (email lead generation)
Not sure where to start? Here are the lead generation ideas you need to succeed!
With these tips, you can draw in a new audience of prospective customers.
Don’t miss out on new opportunities. Instead, give your business the boost it needs in 2021 with these five strategies today!
Content Marketing
Content marketing is an effective strategy for drawing in leads and improving your brand. You could even become a thought leader in your industry.
Consider creating different forms of content, including:
- Blog posts
- Videos
- Case studies
- eBooks
- Whitepapers
- Webinars
- Podcasts
Creating high-quality content can take time, but it’s worth it.
SEO (Search Engine Optimization)
How are people finding your content? You can use search engine optimization (SEO) to give your website a boost on Google.
Developing a local SEO strategy can help you draw in new leads, too.
About 97% of search engine users are looking for a local business. Another 72% who search for local businesses visit stores within five miles of their location.
Local SEO can help you increase traffic to your website and foot traffic to your store.
You may also like 4 Important SEO Tips and Tricks to Know
Social Media Marketing
These 2021 lead generation strategies can help you reach a new audience of loyal customers. One of the most effective places to develop a following is social media.
Once you start creating content, share it! Let consumers know you have the expertise they’re searching for. Use engaging, attention-grabbing captions when posting your content to draw them in.
Email Marketing
What happens when people sign up for a newsletter on your website? Are you sending them emails? If not, you can use these lead generation strategies in 2021 to nurture those leads.
Start by sending people updates from your blog. You can also let them know about events, new products/services, and how your business is growing.
You can learn more about email lead generation before your next campaign here.
Pay-Per-Click Advertising
Pay-per-click (PPC) advertising allows you to create text and display ads. These ads will appear on Google and your favorite social media platforms. You can use keywords or demographics to target your audience.
When someone clicks on your ads, they’ll arrive at a landing page on your website.
Then, you can use a powerful CTA to encourage them to convert!
Referral Marketing
These 2021 lead generation strategies won’t work without the people who matter most: your customers! Ask your current customers for help with your lead generation strategy by creating a rewards-driven incentive program.
For example, you can give your customers exclusive deals, discounts, and first-look access for each referral they bring in. (email lead generation)
Reel Them In: 5 Lead Generation Strategies for Boosting Business in 2022
Ready to reel in a new audience of customers? Keep these five lead generation strategies in mind. With these tips, you can boost your business in 2021 and stand out from the competition.
Looking for more helpful tips and tricks for the new year? We’re here to help!
Would you like to read more about email lead generation-related articles? If so, we invite you to take a look at our other tech topics before you leave!
