Social media is one of the most profitable marketing mediums for business. From brand awareness to new lead generation, businesses can go beyond traditional marketing methods to attract new customers and fill their funnel.
There are altogether 65 social media channels trending on the internet and widely used by business houses worldwide. Therefore, lead generation is an essential element for companies to grow business with Digital strategies. And, in today’s time, when technology is at its peak, social media can be an excellent means to reach more prospective buyers and turn them into valuable customers to generate sales.
Lead generation can be defined as a way to get your visitors’ or audiences’ names, email addresses, contact details, and from where they are coming to your site. Using this information, you can reach out to such leads personally and convince them to buy your products/services.
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With so many social media platforms thronging the digital world, it will be difficult for business houses to ultimately choose the one that will fulfill their lead generation requirement. Therefore, to help them select the best social media channels, we have shortlisted the five best platforms from where you are sure to get quality and genuine leads for your business. Continue reading to find out more.
5 Quality Lead Generation Social Media Channels For Businesses
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Instagram
Instagram’s success story is similar to “overnight success” stories because, within two months after its launch, the social media channel had millions of users registered on the platform. Instagram is majorly about images and video sharing with animated features and techniques.
On Instagram, you can market your business by showing its products and services via photos or displaying your production process or customers feedback in the form of Instagram stories or reels. You will get a young to the young-adult audience on Instagram who mainly looks for creative entertainment on the platform.
You can sell your products/services on Instagram and lead your Instagram followers to your website without leaving the Instagram application.
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Facebook
Facebook is the best social media channel both for users and businesses from an overall perspective. The best way to generate leads on Facebook is by building an email list. You will also find many businesses creating private groups on FB where paying customers can join, interact with fellow members, post their queries, and create a personalized experience with the brand.
Facebook’s tracking pixels can be helpful to optimize your business’s lead generation campaigns for accelerated growth by generating revenue for your business. FB’s tracking pixels are added to a company’s website. When a customer visits the website, the pixel immediately runs in the background to determine whether or not this user should see your FB ads later.
Through FB pixel, you will get a new contact on your mailing list, and FB will show such identified users all your future FB ads because they have shown a deep interest in your business. Thus, marketing with Facebook is easy and highly result-oriented.
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Twitter
Twitter is where words matter the most because the platform is a debating ground where people conduct a healthy debate through sentences not crossing more than 160 characters. From commoners to high profile and eminent personalities, Twitter is open and widely used by all.
Twitter can also be fruitful for your business in terms of lead generation because of the “Click-to-Tweet” buttons, which are a part of numerous blogging strategies. For example, suppose you’ve found an excellent quote from your content and want to encourage users to retweet it using their accounts. The users can share this quote of yours with the click of a button.
Or, you can also allow users to share your exclusive content by embedding the link to your article to the post in the tweet.
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Reddit
Another useful social media platform for businesses is Reddit, famous for offering news on almost all the categories even before they are officially telecast. Reddit is majorly a genuine sharing and learning platform rather than engaging users and forming connections.
Through Reddit, you can attract new customers by sharing social and world news related to your business or industry. However, remember that this platform is not for commercial purposes. And, even if you want to advertise your business on Reddit, you must plan it in a way, which would look like more general news than direct promotion.
Once you have built some authority on your site, you can answer users’ questions that they have posted on Reddit and redirect them to the original content on your website.
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LinkedIn
LinkedIn is a highly professional social media channel that has become an exclusive platform for professionals, thus changing how we find, apply, and get hired for different jobs. Besides this, LinkedIn is also a great tool to get new B2B leads for your business.
You can send personalized messages to the users, telling them about your business and what it does in a simplistic yet professional manner. You can design campaigns for people coming from specific third-party sites that LinkedIn has included. When a user arrives at your site through LinkedIn, you can show them more targeted ads, which will convince them to buy your products/services.
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Final Thoughts
The proverb “Rome was not built in a day” goes well with social media lead generation campaigns because such campaigns take time to reap results. But, when it does, the results are perfect and fruitful. Thus, use the above-mentioned social media platforms for lead management and help your business acquire more leads and hasten your business growth.
Would you like to read more about Top Social Media for lead generation-related articles? If so, we invite you to take a look at our other tech topics before you leave!
