Social Media Marketing Tips: Ever since Tom Anderson created Myspace, the world has changed forever. A total of nearly four billion people today are active on social media, and that number is only growing.
So what does that mean for your business brand? It’s simple: your customers are on social media. Thus, if you want your brand to spread like wildfire, the best way to do so is to have a strong social media presence.
But social media strategies are a tough nut to crack. That’s why we’ve written this in-depth brand guide to help you establish a social media marketing strategy that will reap massive yield for your business.
Read on!
Know Your Brand
The first thing that you need to consider as you try to increase brand recognition is exactly what you want your brand to convey. Some brands, like Brooks Brothers, are professional and buttoned up. Others, like Chubbies, are laid back and irreverent.
Where does your brand voice fit in along that spectrum?
To help you find the answer to this question, talk to your customers. What kind of messaging do they respond to best? Start with your customer’s preferences, and work backward to build your brand around that.
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Pick the Right Platforms
The next step in the process is to pick the right social media platforms. There are a bunch of different options out there, from Facebook to Tiktok to more niche platforms for specific industries.
Don’t be a jack of all trades and have a mediocre presence on all. Instead, focus on a few of the most relevant platforms.
To identify those platforms, you’ll again go back to your customer. If they’re a younger demographic, then they’re probably using TikTok and Instagram. If older, then Facebook or Twitter might be the way to go.
Schedule Out Content
The next thing to plan out is your content strategy. Your content will be unique to each platform. Twitter marketing ideas, for instance, have to fit into 280 characters. Snapchat content needs to be in video format.
Tailor your content to your audience as well as the chosen platform. Create it in advance so that you can schedule it out over the long term. This will help to lessen the burden of having to constantly check and update social media every day.
Partner with Influencers
When you’re in the beginning stages of social media marketing, building your brand can seem like an uphill battle. How do you get those first 1,000 followers that will snowball into a massive audience?
The answer is simple: leverage audiences that already exist. Partner with influencers on the platforms that you’re on to get your brand out to their audience. The price you pay will be a high-return investment.
Your Social Media Marketing Brand Guide, Delivered
There you have it. Equipped with this social media marketing brand guide, you should now be far better able to establish your business and generate revenue from social media.
For more business advice, be sure to check out the rest of the articles on the website!
