Shopping cart abandonment is one of the most common, yet inevitable scenarios for almost every e-commerce business. The more your abandonment cart rate means lower the credibility of your e-commerce website in the eyes of Google. Not to mention, less reliability leads to poor sales and revenues. Recover Abandoned Carts.
With 69% of customers leaving the cart without completing the checkout process, learning how to recover abandoned carts is critical. No matter how great quality products you are offering, controlling your customers to leave the cart seems impossible. Being an online store owner, you must know the issues that are letting your customers leave the cart without completing the checkout process.
How to Recover Abandoned Carts?
Let’s look at some quick yet effective ways that can help you recover abandoned carts right now.
Give Your Customers the Reason to Stay
An opportunity knocks on your website but you become fail to grab it. As an e-commerce store owner, you can feel the pain of losing customers and sales. So, why not capture your customers’ attention with something enticing before they leave you? Pop-ups are one of the simplest yet easiest ways to recover abandoned carts and reduce the cart abandonment rate remarkably.
To make your pop-ups effective, make sure to keep your message humorous and light-hearted, while at the same time creating a sense of urgency. You may also consider sending a pop-up regarding free shipping or a discount offer, etc. to target your prospects.
Offer Discount Codes
Offering your target customers great deals and discounts also helps incredibly to recover abandoned carts. You just need to place the online discount codes on your e-commerce website, social media pages, and other voucher code sites. Money-savvy and budget-conscious customers are less likely to leave your shopping cart if you offer them a product with discounted prices.
Don’t Force Customers to Create an Account
While customers’ account creation can benefit your business, it can also increase your cart abandonment rate and lower your conversion rate. To recover abandoned carts, you can allow your customers to complete checkout as a guest. A lengthy check-out process can easily frustrate your customers and become the reason for their leaving. So, keep things short and easy.
Use Social Proof to Recover Abandoned Carts
It’s one of the secret strategies of most successful online store owners to recover abandoned carts. Such stores rely on some basic psychological principles, such as maintaining a strong social presence. Social proof is crucial for your eCommerce stores’ success because customers trust other customers more than a brand while purchasing anything online. They are more likely to try a new product or brand by getting influenced by other customers.
Create a Sense of Urgency
Just like social proofing, creating urgency in your discount offerings is also crucial to reducing the cart abandonment rate. It’s human nature; when they know that a certain deal is going to end soon, they are more likely to take an action. Thus, e-commerce businesses can easily recover abandoned carts using this tactic, which is so easy. You can create urgency in several ways, out of which the countdown timers tactic is on the top of the list.
Use Popular Payment Gateways
One of the biggest reasons behind the increasing shopping cart abandonment rate is not providing the right payment options that your target audience wants. A lot of online shoppers leave the cart just because the store is not offering any feasible payment option for the customer. PayPal and Apple pay are some of the most common payment gateways you should ensure to provide your customers. Providing the most used payment options not only helps to avoid and recover abandoned carts but also builds brand trust.
The Bottom Line
There is always a solid reason behind each cart’s abandonment. You must need to address those issues that are becoming the reasons for the increased shopping cart abandonment rate. Once, you determine those obstacles, resolve them as soon as possible to ensure a seamless shopping journey for your customers.
Have you ever tried recovering abandoned carts from your eCommerce store? Which tactic worked the best for you and which did not? Don’t forget to share your reviews with us in the comment section.
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