How to promote podcast: In today’s digital world, content creators must effectively use social media channels to promote their work. Podcasts are a great way to generate passive income by creating content that people can listen to on the go and share with others.
However, promoting a podcast on social platforms can be difficult if you don’t know how to go about it. But it doesn’t have to be. You can use many strategies to share your content with the world and make sure it reaches as many people as possible. In this blog post, we look at some of the most effective strategies for promoting podcasts using social media platforms such as Facebook and Twitter. Let’s jump right in.
Share Episode Updates
As soon as you publish a new episode or post content to your podcast, be sure to share it on all of your social media profiles. This ensures that the subscribed and following people will have access to this information right away to listen when their schedule permits.
When you post updates about the episodes, don’t forget to attach a link to the episode. This way, your audience will know precisely where to find the content with ease. This also makes it easier for newcomers to access your podcast without any hassle. Furthermore, when someone wants to share the episode, all they have to do is transfer your post because the link is already there.
Tease Your Audience
Numerous podcast production enthusiasts use this technique to generate more numbers for their podcasts. The idea is to release a short teaser clip of your next episode at least 24 hours before the attack is scheduled to go live. This will make your podcast more anticipated, and people will be more willing to listen. However, for this to work, you need to make the teaser clip catchy. There are several things you can do to achieve this. These include:
- Share fun facts about your next podcast guest
- Release a 15-second video of the podcast guest and consider adding some sound effects to create more suspense
- Put together a montage of clips from the upcoming podcast episode.
The more attractive the teaser video is, the better your chances of increasing the numbers because you’ll have built anticipation, and more people will be willing to share with their friends. But don’t stop after releasing the teaser clip. Once the podcast has been released you need to start promoting it again, but with different tools that social media offers for podcast promotion!
You may also like How Digital Marketing Can Improve Your Business Post Covid Situation?
Pin Your Episode to Your Social Pages
It’s also important to pin a link to your latest episode at the top of your social media pages, whether it’s Instagram, Twitter, or Facebook. This way, the first thing anyone sees is the podcast episode you just released. It’s a great way to keep people coming back for more!
However, don’t stop updating your audience about your podcast. Keep up with your regular updating schedule and refer your followers back to your page to click on the link to your latest episode if, for some reason, you can’t add it to every post you put up. How to promote podcast
Reward Your Audience
Giveaways are an excellent way to give back to your audience and reward them for being loyal podcast listeners.
Rewarding your audience is a great tactic to use when promoting your podcast on social media. It incentivizes people to share and talk about the giveaway to increase their chances of winning! Besides, if the giveaway is incredible, there’s a great chance of going viral, which would do wonders for your numbers.
If you’re a lesser-known podcast, you may be strapped for ideas. All you have to remember is that giveaways appeal to basic human emotions and strike a chord that encourages entries. To ensure your giveaway delivers, ensure:
- It makes people happy
- Provides instant-gratification
- Provides an opportunity to win something worthwhile
- Has simple rules of participation
- Includes a time-frame
- You use hashtags to your advantage. For instance, creating a giveaway around a popular event or holiday gives you a better chance of going viral because you can use hashtags tied to the event or holiday.
- You choose prizes that compliment your brand.
- Put the winner on a pedestal. Showing the person off confirms that a real person won the prize. This helps build brand loyalty.
All in all, your giveaway will only be successful if you have a concise goal. What are you hoping to achieve? Do you want more subscribers to your podcast, or would you like to increase your social media following as well as a way of driving the traffic back to your podcast?
This information is crucial because it allows you to know which rules to include in the contest to achieve your goal. For instance, if you want increased followers, one of the rules can be to follow or subscribe to your podcast and social pages to participate.
You may also like 5 Ways To Monetize Facebook Page or Groups
Use Stories to Your Advantage
Instagram, Whatsapp, and Facebook stories will also be a great way to increase podcast followers. It is an easy and quick platform that allows you to share real-time visuals of your podcast with potential listeners. It’s also a great way to share a look at how your podcasts come to life behind the scenes.
Besides, you can see how many people are viewing your content. Therefore, you’ll know which platform works best. How to promote podcast
Don’t Get Tired of Resharing
Resharing podcast content is a great way to increase podcast followers. It can be one of the easiest and most natural ways to get your message across if you are constantly posting about podcasting in general or engaging with other podcasters since all you have to do is click the reshare button.
Wrapping Up
As you can see, many strategies can help podcast marketers increase listenership and engagement on social media platforms such as Facebook, Instagram, Twitter, etc. However, these strategies don’t work overnight. You have to take your time, tweak your approaches, and find the strategy that works best for you on how to promote podcast.
Would you like to read more about How to promote podcast-related articles? If so, we invite you to take a look at our other tech topics before you leave!
