Do you have the task of setting up a corporate event for the company you work for? Are you already snowed under and don’t have the time to do all the outreach and marketing?
Fret not! In 2025, there are many things you can do to make the planning of a corporate event easier, without having to hire extra hands to help you.
How? Read on to find out!
Look Into Catering
With a corporate event, there are going to be a few people. As is the way, when there are a few people, they are going to want to be fed!
Irrespective of the size of the event, you will want to ensure that it is taken care of by specialists, which can easily be done by contacting a corporate event catering team that specialises in these kinds of events. If money is no object, you can opt for in-house or on-site catering, but you will need to make sure the venue that you choose has a kitchen. Or, if you want something a bit more freestyle, you can opt for a buffet, which is always popular and can be a crowd pleaser.
Automate the Marketing
Marketing any event does not have to be daunting. Even if you have never engaged in marketing before, it can feel like it is!
Luckily, there are many ways that you can automate the marketing process. You can use marketing software, like MailChimp, to send out invites, reminders, and even updates to attendees’ email addresses. If you are looking for a way to attract more people to the event, you can also use marketing software to select the websites or platforms where your target audience is active. Automating the process will save you time and, provided it is not too spammy, will get a lot of returns.
Pick The Right Venue
What exactly is the right venue for a corporate event?
One that is in budget and can accommodate all the guests without going over the fire code is a core part. However, you should also make sure that the venue is accessible to all attendees via car and public transport. If your corporate event is attracting people from other countries, try to choose venues that are near the local airport, so that there is no prolonged travelling needed. This will lead to guests attending the event who are well rested, rather than stressed, which will make the event more likely to be successful.
Book Guest Speakers
You cannot (and should not) expect yourself to host the entire event alone. That would lead to a lot of talking and minimal variation, which can cause guests to disengage.
So, aim to book guest speakers to help add variety to the event you are planning. In most cases, you can find these professionals on websites or via LinkedIn. Try to book people whose values are in line with the event and the undertones, such as product launches, and ensure that their own values match the companies that the event is for. This will help to promote the company’s brand with ease and hopefully will lead to a recurrence of them as speakers at events in the future.
Remember, it is daunting to plan a corporate event alone, but with a bit of forward planning and a few bookings, it will usually lead to an interesting engagement for all who attend.
