Did you know that the human brain can process images about 60,000 times faster than written text? This doesn’t mean people are visual learners. It simply means the human brain can identify and relate to visuals more quicker than words. This is why humans feel an instant connection to images. It’s why advertising and marketing efforts always prioritize strong visuals.
Fortunately, you don’t always have to pay high fees to produce beautiful marketing photos. You can use Creative Commons photo stock instead. These are low-cost or free pictures created and distributed for individuals and businesses to use.
Not sure how to find the right Creative Commons images for your marketing materials? Discover everything you need to consider with our list below:
Stock Photo Libraries
The first option is to look for libraries of free images. These are online galleries that contain a wide range of stock photos.
Some of these libraries don’t cost a penny. You simply need to register an account to gain full access to the images. However, you might find the choices restrictive.
This is when you should look for libraries that require a subscription.
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Photo Stock Subscription
Some photo-stock libraries require a monthly subscription. You’ll gain access to the library’s full gallery of photos. You’ll also be able to access each photo at its maximum resolution.
You’ll also find libraries that offer both free CC images and a subscription plan. You might also be able to pay a small fee for individual CC stock images.
Check the Types of License
Simply because a stock photo carries the Creative Commons license doesn’t mean you can copy-paste it and do whatever you want. There are multiple kinds of Creative Commons licenses. This is why you should make it a habit to check each photo’s license.
The most common are Attribution CC images. You can modify these and use them for commercial use as long as you properly attribute the image’s creator. ShareALike CC images offer similar freedom but you have to publish them using the ShareALike license.
There are also NonDeriv licenses, which means you can’t modify the image in any shape or form. NonCommercial CC images allow you to modify the photos but you can’t use them for commercial/business purposes.
Practice caution when it comes to non-commercial CC stock photos. Even if you run a basic blog, the photo owner might consider your use of commercial. This can be the case if you run an affiliate marketing blog.
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Get the Best Creative Commons Photo Stock
Now you know how to find the best Creative Commons photo stock and for the right budget too. Don’t forget to check what kind of CC license each photo has and always take your time to look through different photo libraries.
But why stop with this guide regarding CC images? If you enjoyed this guide and want more, we’ve got tons of other articles for you to check out. We have posts discussing marketing, technology, and even fitness.
Would you like to read more about Photo Stock Site-related articles? If so, we invite you to take a look at our other tech topics before you leave!
