Creating content is no piece of cake; it requires a great amount of effort and time. Moreover, if you are not fortunate enough to be a full-time content creator, then you probably will not have enough time and resources that you can devote exclusively to the creation of content.
But if not, then you are about to discover the world of content repurposing ideas! It’s a great opportunity to squeeze out even more value from your work. Even if you have done content repurposing before, I have compiled some useful points that can help you make the most of your hard work.
The Advantages of Content Repurposing
Repurposing of content basically means getting the maximum worth out of a single content piece. Such practice involves a lot of different ways, which we shall look at in more detail in due course of this article. However, prior to that, let us pinpoint just exactly what encourages one to make the use of repurposing content a habit.
Increased reach
By repurposing, you also diversify your online outreach channels. You can be present on different platforms even when you do not have extensive support from your team. In return, all these expansions increase your reach and make your content get in with a larger audience with authority.
Create Effectively
You start content repurposing by focusing on the content that already proved well-performing and caught your audience’s attention. You can base your content creation strategy on real data that will allow you to create more of what you already know works for your audience.
This negates the need to make any guesses as to what type of content will work, freeing up your time to do anything else in a variety of content formats!
Time-Saving
Irrespective of the fact that you are creating several different types of content, you will not be doubling up on your investment in time to do so.
Repurposing content effectively does take a little time, but it is nothing compared to the time it takes when you have to create something from scratch.
It aids in SEO
Repurposing content can help boost your search engine rankings because you will have more than one piece of content based on the same target keyword.
Effective Ways to Repurposing Contents
Evergreen Content
Evergreen content is that type of content that remains relevant for a long period because it is not time-limited. In other words, the content does not relate to a season or newsworthy event; thus, it is universally accessible and meaningful at any time it may be viewed or read.
For example, a blog that relates to the launch of a software product is not evergreen because it becomes less relevant when the next version of that software is launched. For that reason, it really pays to go back through your library of content and find those pieces that are considered evergreen and can still be used quite effectively today. If you don’t have the ability—or time—to create new content right now, repurposing your evergreen can be a real lifesaver.
Keep old Content up to date
What can be sure in a sea of change is that nothing stands still. Before you begin churning out new material, it pays to review the existing content you have that needs revision. With regards to these, you will find two possible scenarios open to you, each with its own choice depending on whatever best suits your situation or requirement.
You have two options when it comes to the content you have already written that needs updating:
- Recreate and republish: Sometimes, it’s just minor edits to keep content relevant. In those cases, recreate the content and republish it, updating it for relevancy.
- Original: If a certain blog post or content is still doing great in the search engines, it would be better to just do an update of it instead of a full new publish. This way, you retain the same URL and SEO juice; you just refresh the content with newer information and re-promote.
Ultimately, do what fits best in your circumstances and what you’re trying to accomplish.
Identify High-Performing Topics
If you have been creating content for a considerable amount of time, then you have invaluable data right at your fingertips to help you execute this strategy efficiently. Take the time to go back and review your blog posts and videos that outshined the typical metrics, and see if you can find commonalities among them.
It will help you find what subjects and themes are of most interest to your audience so that you can more quickly develop new content with a greater effect.
Re-Using Existing Content
If the content that you have already created is still relevant and of value, then you have no reason to change anything. You could simply continue to publish existing content in its current state. The ideas outlined in this section on how to repurpose content can be used just as easily on your older content.
Do More of Promotion Rather than Creation
In other words, repurposing the content allows us to reduce our creation time and do more promotion. Since so much hard work goes into the creation, it becomes vital to get the maximum result out of your content. Following are five examples that will guide on how to do it effectively.
Examples Of Repurposing Content
Turn Videos into Blog Posts
Long-form videos really hold a lot of potential for repurposing. In itself, video content is also one of the most effective media types for content.
To convert a long-form video into a blog post, here are some simple steps you can follow:
- Transcribe your video: Only get the content of the video transcribed.
- Research keywords: Do some keyword research related to the topic of the video.
- Format the transcription: Unlike simple copying and pasting, transcription requires that a transcript be formatted well. Most transcripts have errors, and spoken speech does not always read well. Take the time to rewrite sections that are awkward and may want to expand on the blog post by including other relevant information.
- Include target keywords: Reread the blog post for any areas where keywords may be incorporated naturally. Also, think of ways to make this blog post more extensive than what was discussed in the video.
- Headings, lists and images: Write a regular blog post that is visually interesting and easy to read by including headings, lists, and images.
Follow these, and your video will be transformed into an SEO-optimized blog post in less than no time.
Transform Long-form Videos into Short Clips
Your one long video can be chopped into several short clips that can be repurposed onto YouTube Shorts, Reels, TikToks, Stories, and even paid ads.
Of course, resizing them properly to fit each respective platform will be of essence, for relevance and specification purposes.
Transform Blog Posts into Infographics
Now that you have written a blog post, why not turn it into an eye-catching infographic? Infographics are cool to do, help reach visually-minded people a lot, and summarize highlights of your post with ease. You can add it into your blog post to spice things up, but then reuse it in social media posts to up the ante on visibility and likes.
Turn Blog Posts Into Social Posts
Now, let’s take this one step further by breaking down that blog post into multiple pieces of social content. Consider diving into the following formats:
How-to Guides: Provide step-by-step instructions or tutorials based on specific sections covered in the blog.
Listicles-Top X: Highlight the key points or tips from the blog in tabular format; for example, “Top 10 Tips” or “5 Essential Strategies”.
Quotes: Highlight insightful quotes or statements that could powerfully impact society as a whole from blog post and then convert them into visually appealing graphics.
Infographics: Set information from the blog in an infographic format to communicate the key points clearly.
This, in turn, can create an excellent opportunity for you to go more in detail on certain topics and highlight them with the repurposed content as their central point. You will have provided more different kinds of content from the same video, managing to have the core message repurposed successfully.
Turn Blog Posts Into Emails
Your blogging key insights can be shared as engaging email content. You can create two or three different emails from the same blog post, depending on how you’ve packed it with information.
From this article, here are some theme ideas on emails that could be extracted from the information:
- Email 1: Why You Need to Start Reusing Your Content.
- Email 2: How to Effectively Repurpose Your Content.
- Email 3: 5 Motivating Examples of Content Repurposing.
By converting major takeaways to interesting emails, you will be able to create a larger spread of your content and share important information with your email subscribers.
How To Make Repurposed Content More Engaging
Now, there are many ways to enhance the engagement of your content, but when it comes to repurposing, there is one golden rule: never resort to a mere copy-and-paste approach. Instead, with each new piece of content you go on to create, carefully optimized for the platform on which it is to be shared on should be done. In this way, your content can fit with the requirements and preferences of that particular platform.
The piece of content may need modifications ranging from less to high. In some cases, hardly any changes might do for it to be useful, while in a number of cases, too many changes are required.
Allow me to assure you that efforts to make these necessary modifications are worth every bit of one’s time investment. I can assure you that way too, you will end up saving a lot of time. Hire a professional writer for all your authority article write-up.
