Our client stands out among UK home care domiciliary and supported living. They specialize in providing high-quality home care domiciliary and supported housing of person-centered social care services, a key differentiating factor we aimed to enhance.
They acknowledged the importance of maximizing their search engine visibility but required external assistance to achieve this goal. By providing our consulting services, we successfully contributed to a substantial improvement in their keyword rankings, leading to significant growth.
In certain instances, clients understand the importance of improving their SEO strategies but do not know the specific service to deliver the desired result. In such cases, our approach emphasizes ongoing consultation to collaboratively assist clients in improving their search engine visibility.
This approach helps our SEO team conduct comprehensive website audits and guide clients through various optimization strategies, explaining the benefits of each plan. By using this approach, we successfully elevated critical keywords to the top-ranking position for our client.
About Reignscare
Situated in London, our client is a home care domiciliary and supported living that specializes in social care services. Their team of skilled supported workers consistently delivers natural and reliable results, allowing their clients to take pride in their services.
Setting them apart from others in the UK, they approach service users with utmost dignity and respect, creating an environment that fosters meaningful conversations and relationships among individuals. They prioritize offering opportunities for service users to explore new experiences and actively engage in activities they find enjoyable.
Recognizing the importance of maximizing their search engine visibility, they sought external assistance to achieve results that align with their exceptional services. Initially, they approached us with a request for link building and ongoing SEO health checks to gain insights into additional actions required. This paved the way for our team to provide consultative services, enabling them to make well-informed decisions regarding their SEO requirements.
Their SEO Problem
Before we started our collaboration, enhanced keyword rankings, and organic traffic, our team conducted a comprehensive audit. During this process, we discovered that our clients are not ranking for important keywords due to a lack of quality backlinks, and on-page optimization which is very important to earning search engine visibility.
The consequence of these causes several high-priority keywords not to perform optimally, resulting in missed opportunities to attract valuable traffic to their website. To address this, our SEO team devised a strategic plan to improve rankings for several vital keywords.
How We Provided A Solution To Their SEO Needs
Our initial steps involved conducting a comprehensive site audit and a thorough review of the client’s on-page optimization profile. Through this auditing process, our team gained a deep understanding of the website’s inner functions and conducted a meticulous analysis to identify the areas of improvement.
Equipped with these valuable insights, our team formulated a detailed strategy that prioritized the enhancement of various essential ranking factors. Some of the elements of this strategy were:
Landing page Optimisation
- Advanced structured data implementation
- Internal link reviews
- In-depth competitor analysis
- Image Optimisation
- CDN Configuration
- The Results
Achieving top positions in keyword rankings leads to a significant increase in organic traffic. Using auditing and health checks proved immensely valuable in enhancing their understanding of SEO, as they received consistent support, guidance, and quality assurance checks from us.