We worked with a client involved in car parts, whose main focus was online sales, with the primary emphasis on fast delivery services.
Challenge
The client had a very serious problem: their website was not performing well as expected, its generating far less traffic than expected, thus directly affecting sales. Our main objective was to identify why it was happening and implement ways to drive more traffic and increase sales. After research, we found that SEO was not considered on their website, which was the cause of their problems. So, our group chose to do the following:
- Assess their internal training
- Auditing their website
- Reviewing and optimizing their content
- Improving on-site SEO
- Creating off-site SEO strategies
Our Approach
Approach 1: Training
- The client had an in-house team for the development and marketing of the website, but the SEO knowledge was lacking.
- We gave comprehensive training so that all the team members knew how their role aligned with the best practices of SEO.
- In-depth SEO procedures were initiated to align content creation, online marketing, and web development toward a combined strategy.
Approach 2: Website Audit
- We carried out the technical audit of the website to locate and fix performance issues.
- We located crucial SEO mistakes by benchmarking against competitors with higher SERP positions.
- We laid emphasis on mobile optimization to ensure smooth performance across all devices.
Approach 3: Content Review
We analyzed content and keyword strategies, then aligned them. We also discovered various examples of duplicate content-issues because of duplicated product descriptions, which did not help to attain good Google rankings either.
So we wrote unique content pieces that were backed by extensive keyword research to aim for impactful terms. A blog that featured high quality articles was also added and they were all optimized with the chosen keywords.
Approach 4: On-Site SEO
We analyzed individual pages in regard to keywords used versus those at the top ranking in competition.
We also analyzed backlinks from competitors to create an actionable link-building strategy for better page optimization.
Approach 5: Off-Site SEO
- The absence of quality contextual links was overcome by an aimed link-building campaign.
- We scanned the source of competitors’ backlinks and adopted practical techniques.
- Creation of backlinks had to be done in such a way that its development should appear gradual and undiscontinued to avoid punishment from Google.
Results
- Traffic Growth: Increased website traffic 5 fold for a total of 458% growth.
- Improved Sales: Improved online visibility, leading to tripled revenue and a significant rise in product sales.
- Increased Engagement: Online inquiries grew by 305%.
- Top Rankings: The client now ranks in the top three on Google for over 469 keywords combined, with more than 259,000 monthly searches.
This is how an overall comprehensive strategy revamped their online presence and strengthened their position within the competitive landscape.