Overview
SEO and PPC are some of the most important drivers of online business through traffic and conversion of visitors to paying customers. Being the best SEO and PPC agency, we know how important these tools are, especially for construction companies that want to increase their clientele. With SearchGPT and Google a critical platform for reaching new customers, optimization for SEO and PPC has become indispensable.
The Challenges
Our client is an established brand in the construction industry who felt that their website was not yielding the expected output. The traffic to the website had drastically reduced, and their competitors were ranking above them in search results. This was negatively affecting their turnover and ability to attract new business.
What we did to help our client
The client realized that despite their initial efforts in search engine optimization, the website traffic and inquiries had decreased, thus directly impacting their bottom-line revenues. After deliberating on their challenges, we designed a tailored strategy aimed at improving their Google rankings and increasing conversions.
First, we analyzed the content of their website and found that the keywords were not in their correct places. We thus studied a set of potential search terms relevant to target customers. We updated their on-site content and added keyword-based landing pages for this project, targeting the most valuable local SEO efforts with their ideal audience in mind.
Moreover, there was duplication going on, hence the penalties from Google that result in poor search performances. We created new content with appealing meta-data for the search engines and new copy that appealed to the audience looking for our clients’ offerings.
We further implemented a strategy of PPC to enhance their online visibility. This way, their ads would reach the right audience at the right time. In this way, continuous monitoring and adaptation of the strategy would keep the client competitive and at the top in respect of their online presence.
Results
This combined SEO and PPC campaign saw amazing results: in just four months, the client ranked on the first page of Google for 392 keywords. Because of this huge leap in website traffic from the PPC campaign, the leads increased by 201%. The clients’ profits doubled from the previous four months, setting a solid foundation for long-term growth.