Currently, mobile applications are taking place in the lives of people as they fulfill their needs without visiting offline stores. So, entrepreneurs having such enterprises are facing trouble in running them smoothly. Hence, the need for transforming ventures online began to generate in the market. Since there are many trends present for initiating an online business. Amongst all of them, there is a sensation of serving multiple services among startup owners for the best marketing strategy 2023
Nowadays, technology has transmuted the venture in many ways, mainly in operating and promoting it. In this post, must-consider marketing strategies of Gojek for businesses are discussed that would help you attract an audience to your online multi-service enterprise. Gojek is an Indonesian firm founded in 2010 and was only offering 2 services in its initial phase. 
Currently, they are providing 18 services within one app to users across 8 countries and have recorded 29 million MAUs in 2019, as per the report of 2022. The primary reason behind gaining such demand among consumers is its marketing strategies. They are mentioned in the below section, and also, if you are motivated to get a Gojek-like platform ready, then there are steps mentioned to create a Gojek-similar app in the following article, so let’s explore each of them individually.
Marketing Strategies Of Gojek To Consider
Gojek has received 190 million installs since 2015. Hence the entrepreneurs are keen to know about the marketing strategies and are also willing to implement them in their multi-service ventures, so for them, here are Gojek marketing strategies mentioned below:
Product Strategy: The best marketing strategy 2023
To follow the product strategy of Gojek, you need to know that Gojek launched its products at the correct time when there is an intense requirement, improvising attributes of services and products according to competition by tracing the user flow. In addition, a firm designed an application according to the latest preferences of users.
Pricing Strategy
You always need to be cautious while deciding the prices of your services to survive the market competition. It would either lead you to great demands among people or would result in minimal customer requirements for your application.
To forfeit the rivalry amongst competitors, you need to lower your prices of specific services and products by reducing your profit and gathering a vast audience or raise the costs of products and services and lift the profit margins but with fewer consumers. Gojek also offers numerous benefits to users from their GoRide module at minimal prices and occasionally serves the services by expecting no returns.
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Social Strategy
Nowadays, the majority of users are staying active and spending most of their time on social media platforms. Hence, Gojek takes advantage of users staying active on social media as they conduct various campaigns and upload posts on a daily basis. So you can attract your targeted audience by following the social media strategy adopted by Gojek, and if you are unaware of applying social marketing strategies, then you can follow some tips which would assist you in the same.
Distribution Strategy
People prefer your application if every service is available to them. It only happens if you have a firm distribution strategy like Gojek that increased its availability of various services in 167+ cities in Indonesia. In addition, an organization adopted omnichannel by establishing offline stalls, drop sites in numerous stores, and through e-commerce collaborations, allowing users to order through its website.
Promotional Strategy
It is an arduous task for entrepreneurs to increase the sales of services and products. Hence, promotion is the only way to convince consumers to buy products and gain numerous benefits from an enterprise.
To raise the overall sales, you can follow the promotional strategy of Gojek, in which you can increase your brand awareness by customizing several services as per the user preferences and enhancing the quality of services by examining the reviews received from previous customers.
You can follow all the above-stated Gojek marketing strategies and can get significant conversions in your online multi-service business. Also, if you are influenced by the remarkable rise of Gojek and want to build a Gojek similar solution, then refer to the next section.
How Can You Develop A Solution Like Gojek?
As you already know, Gojek has earned tremendous fame in the super app market and operates its business in almost the entire Southeast Asia. So, by witnessing the popularity, if you are excited to make a Gojek-similar app, below are some steps mentioned that might help you get a multi-service platform similar to Gojek.
Analyze The Market
First, you need to perform a thorough market study, which includes knowing your competitors, user perspectives, features provided through your rival’s applications, and issues people face in those solutions. Researching such stuff will assist you in making a multi-service platform like Gojek that meets the needs of consumers and gives your venture an edge over the competition quickly.
Make Blueprint: the best marketing strategy 2023
After the market analysis, prepare a blueprint of your solution. It will give you an idea about the appearance of your platform after being developed. List and finalize the unique and required attributes of your application, convey the requirements of your venture, and determine the design to be implemented.
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Select Right Tech-Stack
Now you must select the tech stack for building a solution similar to Gojek. Hence, to choose the correct technology, you need to check whether the features and design you have decided on are getting adequately implemented or not. Besides, you also need to know the pricing plans of different development partners for creating the application using the specific tech stuff.
Finalize Budget
After going through the pages of several firms, you might have received the basic idea for fixing your budget. After setting the budget, the cost of a platform that suits the best is a perfect pick to move towards making a deal with a particular company.
Crack Deal With Suitable Company
Now, to develop an app like Gojek, shake hands with a partner who is trustable enough and understands your ideas regarding an application. While finalizing a deal, make sure you assign a deadline for submission of your solution or ask them to give a final timeline by which you will receive a platform.
Test, Launch and Promote
So after receiving the solution ready from a technology partner, now it’s your time to test the platform. If any bugs or technical errors are caught, then you should give the product back to the responsible company. Once completing all testing iterations and receiving a completely running application, launch it in an application store and promote it in different ways via emails, social media, SMSs, etc., which will help your venture to gather considerable traffic.
Bottom Line:
There is an immense demand for super apps from all over, but Gojek has taken it to the next level. So, to take your multi-service venture to a great extent, you must consider the marketing strategies of Gojek for your business discussed in this post; it would help your enterprise to rise in the market. Also, you can build a Gojek-like app by following the specific steps mentioned earlier for establishing an online multi-service trade and start receiving orders online.
Would you like to read more about the best marketing strategy 2023-related articles? If so, we invite you to take a look at our other tech topics before you leave!
