Interestingly, there are 7,796,949,710 users of the internet globally. Whether you want to head online for business or pleasure, there are several different social media platforms you can use.
Below is a rundown of the most popular social media platforms in 2024 and which one is right for you. Take a moment to consider which platforms are offered up and why one platform may be better for you than another.
1. Facebook
Facebook is one of the most common social media platforms out there. You can notice that many people have downloaded the app on their phones for ease of use.
If you’re using it for a business, you’ll see that on this platform, it has a range of ages. Whereas other social media platforms, such as Instagram and Snapchat tend to have a younger audience.
2. TikTok
TikTok is one of the newest social sharing networks out there. There are millions of active users, and you can find out more about TikTok influencer marketing on this site.
You can use it for business since you can share small advertisements. Add different effects and filters to your videos to stand out.
3. YouTube
YouTube is a fantastic platform for the promotion or branding of your business. On YouTube, billions of active users are present every month. Note that not all people are included in the membership of YouTube because other people just view videos for pleasures.
You can also use YouTube to advertise your business through ads. While you are making your videos, you can also advertise your business free of charge.
It is also advisable to collaborate with YouTube influencers in order to promote your business. That’s great if you don’t have that many subscribers and want to build your audience.
4. Instagram
Whether you’re looking to use images or videos, Instagram has billions of active users each month. While Instagram is owned by Facebook, it’s about sharing videos and images instead of posts (Facebook).
Increase brand recognition by showing your different products on Instagram. Keep in mind that while you want to keep a theme with Instagram, you don’t want your posts to be a constant promotion. Offer your audience information that they might not have known before.
If you’re a business, you can reach out to Instagram influencers and have them promote your products. You can also run different Instagram ads to have sponsored posts on different feeds.
5. Twitter
Twitter is a place for users to check out different trending topics, and have conversations about said topics. It has millions of active users per month. While the audience isn’t as large as other platforms, it has an engaged audience.
Exploring the Most Popular Social Media Platforms
Now that you’ve explored the most popular social media platforms, you should have a better idea of which is right for your business and personal use. Would you like to read more social media content? For everything from the internet to social media, check out our other articles today.
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