Around 80% of consumers feel more emotionally connected to a brand when it solves their problem, which shows how much power consumer feedback holds.
Using customer feedback to improve your business is essential for driving sales and proving that you care about your audience. But figuring out how to collect it can feel overwhelming, especially if you’re using multiple methods at once. Maybe that’s why you’re here, scratching your head, hoping to find the right answers.
Sounds like you? Well, you’ve come to the right place. Here are three ways to collect product feedback ASAP.
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Customer Satisfaction Score Surveys
Aside from sending out a product feedback survey, ask consumers for their satisfaction score, otherwise known as a CSAT score. This is when customers rate their shopping experience out of 10, which is “very satisfied”. You can use this when a customer has recently bought a product or if a support query has been solved.
In a similar vein, you can collate consumer opinions via transactional emails. Most brands use this when a customer has upgraded to a new plan or signed up for a new series. The beauty of this method is that it opens a dialogue with each email subscriber where they can share their honest feedback about your business.
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Social Media
Before we dive into using this option to collect feedback, it’s important to answer the burning question: “what is social listening?”
Note that this involves tracking your social media accounts for mentions and conversions relating to your business. Once you’ve monitored each channel, analyze the information so you can use this market research to fix areas where you’re struggling or reply to praise.
Further, spend time cultivating an online community via social media. You should post regularly and spark new discussions where consumers feel comfortable sharing their feedback. If you’re not sure where to start, find a reputable tool like Get Satisfaction or UserVoice to get started.
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Get Feedback Using Live Chat
Another way of gleaning honest feedback is harnessing the power of live chat. Once you’ve helped a customer use this software, send out a prompt to ask for their honest opinion. But it’s important to note that both positive and negative emotions are heightened, so you’ll receive the rawest feedback possible.
Businesses can also use in-app messages to receive feedback. This is a popular option because it’s non-invasive and lets customers easily send you a vital piece of feedback that can improve your product. You can also send push notifications to engage with users who aren’t currently on the app, which encourages them to come back to your app.
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Collect Product Feedback Today
Now, you have several methods of collecting product feedback from customers.
There are many ways you can do this, such as sending out a CSAT score survey or social listening on your business’s platforms. You can also use live chat to get raw, honest feedback in a timely fashion. Good luck!
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